Pet Brand Marketing Manager – Growth & Strategy

Boehringer Ingelheim Animal Health USA; Johns Creek (GA); Vor Ort; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Boehringer Ingelheim Animal Health USA is seeking a Marketing Manager responsible for developing and executing brand strategies across the 6Ps, managing messaging, communications, pricing, and trade programs.

The role partners with cross-functional teams and supports financial planning, topline sales, and profit contributions, contributing to the global mission and maintaining a strong reputation in the veterinary market.

Qualifikationen

• Bachelor's degree in Marketing or Business Administration required; 5–7+ years in product marketing, field sales or related experience; 3 of those years must be in Marketing.
• Master's degree (MBA, MSc) preferred.
• Experience leading projects is a plus.
• Strong written and verbal communication, presentation, facilitation and interpersonal skills.
• Excellent organization, planning and project management; solid decision making and negotiation skills.
• Ability to manage multiple projects and priorities; strategic thinking and creativity.

Aufgaben

• Develop, implement and execute strategic plans to optimize sales, market share and revenue for a brand or set of brands.
• Drive consistent execution of product strategies with cross-functional teams.
• Analyze potential opportunities using market research, industry trends, competitive intelligence and therapeutic area knowledge.
• Collaborate to make decisions with broad impact.
• Develop customer/channel marketing strategies leveraging all customer marketing channels and partners.
• Optimize promotional mix based on resources and ROI; redirect efforts when needed.
• Initiate projects producing favorable bottom-line results with forecasted sales and product supply.
• Support day-to-day brand operations including forecasting and budget management.
• Act as Voice Of the Customer by delivering programs meeting customer needs.

Kenntnisse

Marketing

Communication

Presentation

Project management

Strategic thinking

Analytical skills

Team collaboration

Ausbildung

Bachelor's degree in Marketing or Business Administration

Master's degree (MBA, MSc) preferred

Jobbeschreibung

Boehringer Ingelheim Animal Health USA is seeking a Marketing Manager responsible for developing and executing brand strategies across the 6Ps, managing messaging, communications, pricing, and trade programs.

The role partners with cross-functional teams and supports financial planning, topline sales, and profit contributions, contributing to the global mission and maintaining a strong reputation in the veterinary market.