Associate Director, Web Personalization

KPMG LLP; Greenville (SC); On-site; USD 130,000 - 190,000; Full time

Job summary

KPMG LLP is seeking an Associate Director, Web Personalization to elevate our Clients and Markets digital experiences in the U.S. You will shape personalization strategy, deploy AI-driven agents, and optimize real-time recommendations across our sites.

Lead a sophisticated optimization program using ML and real-time data, collaborating with technology teams to ensure scalable, measurable business impact and high ROI.

Qualifications

• Eight+ years of digital marketing experience with web personalization, A/B testing, and CRO.
• Bachelor's degree in marketing, IT, analytics or related field preferred.
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows and CMS Platforms.
• Proven track record moving organizations beyond traditional A/B testing to real-time AI-powered digital experiences that drive revenue.
• Excellent stakeholder management; able to advise senior marketing leaders.
• Authorized to work in the U.S. without visa sponsorship.

Responsibilities

• Define and execute the enterprise web personalization roadmap; design real-time content experiences.
• Lead deployment and optimization of AI agents and real-time recommendations on the site.
• Utilize ML and real-time data to test, refine, and scale complex web experiences and conversion paths.
• Collaborate with technology and architecture teams to integrate new AI capabilities.
• Leverage enterprise data to build dynamic audience segments triggering personalized site experiences.
• Measure impact with executive-level reporting on engagement, pipeline, and ROI.
• Uphold KPMG's standards of integrity and professionalism.

Skills

Digital marketing

Web Personalization

A/B testing

CRO

Stakeholder management

Education

Bachelor's degree in marketing/IT/analytics or related field

Tools

CMS Platforms

Headless/Composable Architecture

Web Hooks/API

AI Content Workflows

Job description

KPMG is currently seeking an Associate Director, Web Personalization to join our Clients and Markets organization.

Responsibilities

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences; design dynamic digital experiences that autonomously adapt to user behavior, intent, and lifecycle stage
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site; ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation
• Oversee a sophisticated optimization framework that transcends basic A/B testing; utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways
• Actively evaluate, shape, and evolve our digital personalization ecosystem; partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models; build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives; provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO)
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field preferred
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)