Performance PPC Specialist - Google & Meta Ads

Socket.dev; Lancaster (Lancaster County); On-site; USD 39,000 - 50,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Commission

Snacks

Ergonomic workstations

Job summary

E-Impact Marketing is seeking a PPC Specialist to manage and optimize client campaigns across Google Ads and Meta Ads, delivering measurable growth.

You will own campaigns end-to-end, run data-driven optimizations, monitor budgets, and collaborate with strategists and the ecommerce team to pursue ROAS improvements.

The ideal candidate has 2+ years of hands-on PPC experience, strong analytics, attention to detail, and the ability to translate data into actionable improvements.

Qualifications

• 2+ years of hands-on PPC campaign management.
• Strong expertise in Google Ads and Meta Ads.
• Excellent analytical mindset and data-driven decision making.

Responsibilities

• Manage and optimize campaigns across Google Ads and Meta Ads.
• Monitor performance and adjust budgets to meet client goals.
• Conduct keyword research and manage bids and targeting.
• Create, test, and optimize ad copy and assets.
• Identify underperforming areas and take corrective actions.
• Collaborate with strategists and the E-commerce team on growth.

Tools

GA4

Google Merchant Center

Microsoft/Bing Ads

Job description

E-Impact Marketing is seeking a PPC Specialist to manage and optimize client campaigns across Google Ads and Meta Ads, delivering measurable growth.

You will own campaigns end-to-end, run data-driven optimizations, monitor budgets, and collaborate with strategists and the ecommerce team to pursue ROAS improvements.

The ideal candidate has 2+ years of hands-on PPC experience, strong analytics, attention to detail, and the ability to translate data into actionable improvements.