Performance Media Director, Investment

Adelphi Group; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

Critical Mass is hiring a Performance Media Director, Investment to drive strategic use of media and boost client business performance. You will lead a team of professionals, oversee media strategies, and leverage expertise to deliver results in paid search.

You will design POVs, engage with planning teams and clients, and manage long-term plans including quarterly planning and reports, while staying ahead of industry trends and expanding channels.

Qualifications

• 8+ years of experience in a complex, technical product environment.
• Bachelor’s degree in related field.
• In-depth understanding of search media campaign management and optimization practices in the financial category.
• Proven proactive self-starter with experience leading large accounts within an agency in an integrated fashion.

Responsibilities

• Act as a search media expert for internal team’s consultation.
• Design and share search POVs and case studies across the business and develop cross-discipline communication planning.
• Engage with planning team and clients to understand needs and optimize search media use.
• Oversee long-term strategic plans including annual and quarterly planning and reports.
• Lead and grow a team of search professionals.
• Allocate resources for current and future client growth.
• Facilitate communication between teams and stakeholders to meet objectives.
• Escalate and troubleshoot questions with internal and external teams.
• Analyze data and tell the story aligned to client goals.
• Lead search innovation and new product enhancements.
• Identify and test new channels and products with results shared organization-wide.
• Negotiate partnerships to maximize investment value.
• Partner with publishers on roadmap aligned to client goals.

Skills

Media strategy

Team management

Client relations

Communication

Data storytelling

Negotiation

Education

Bachelor's degree

Job description

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Operations

Job Description:

Critical Mass is hiring a Performance Media Director, Investment to join our growing team.As the Performance Media Director, Investment, you drive the strategic use of media toimpacta client’s business performance.You will lead a team of dedicated professionals, oversee media strategies, andleverageyourexpertiseto deliver exceptional results in the field of paid search marketing.

The Role:

• Act as a search media expert for internal team’s consultation

• Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication,etc

• Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage

• Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports

• Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities

• Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level

• Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities

• Manage and lead and grow a team search professional varying in roles and responsibilities

• Allocate resources to allow for both meeting the client’s current needs but also investing and focusing efforts for future growth

• Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives

• Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges

• Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates

• Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals

• Lead search innovation and vision- regarding new products and enhancements

• Identify and test new channels and products, highlighting results and sharing across organization and with external clients

• Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment

• Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

Who You Are:

• 8+ years of experience in a complex, technical product environment, including at least five years of management experience

• Bachelor’s degree in related field

• In-depth understanding of search media campaign management and optimization practicesin the financial category

• Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)

• Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance

• Excellent relationship building with internal and external stakeholders

• Strong communication skills and are able topresent and articulate persuasive and cohesive presentations and points-of-view

• Proven to be a trusted advisor to senior clients and are seen as a vital part of theirteam;

• High levels of integrity, autonomy, and self-motivation

• Demonstrated ability to manage client relations including handling difficult client situations gaining optimal results for both the client and the company

Salary Range: $150,000 - $180,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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