Performance Media Director, Planning

Critical Mass; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Job summary

Critical Mass in New York, NY, is seeking a Performance Media Director, Planning to lead integrated, performance-driven media strategies across key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency and measurable outcomes.

You will guide cross-channel plans, audience targeting, forecasting, and optimization, collaborating with Analytics, Strategy, and Activation teams, and serving as a day-to-day client lead

Qualifications

• 7–10 years of media planning or performance marketing experience.
• Strong understanding of digital ecosystems and cross-channel media strategy.
• Experience managing performance-driven campaigns across multiple platforms.
• Familiarity with attribution, forecasting, and media measurement frameworks.
• Proven client-facing experience with senior stakeholders.

Responsibilities

• Develop cross-channel media plans aligned to client business objectives and performance KPIs.
• Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence.
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels.
• Support forecasting, budget pacing, and optimization planning across campaigns.
• Oversee campaign performance and ensure optimization against CAC, ROAS, CPA, and conversion goals.
• Partner with Analytics teams to interpret data and identify actionable insights.
• Support testing strategies across audiences, creative, bidding, and channel mix.
• Translate performance data into strategic adjustments and client recommendations.
• Serve as a senior day-to-day client lead for media planning and performance discussions.
• Present media strategies, performance updates, and optimization recommendations.
• Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution.
• Support new business efforts and strategic planning initiatives.

Skills

Media planning

Performance marketing

Cross-channel strategy

Campaign optimization

Client-facing skills

Job description

in New York, New York, United States of America.

Agency: Critical Mass

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Critical Mass is hiring a Performance Media Director, Planning to join our growing team. As the Performance Media Director, you will lead the development and execution of integrated, performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership, ensuring media investments are optimized for efficiency, scalability, and measurable business outcomes.

You will:

• Develop cross-channel media plans aligned to client business objectives and performance KPIs
• Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
• Support forecasting, budget pacing, and optimization planning across campaigns
• Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
• Partner with Analytics teams to interpret data and identify actionable insights
• Support testing strategies across audiences, creative, bidding, and channel mix
• Translate performance data into strategic adjustments and client recommendations
• Serve as a senior day-to-day client lead for media planning and performance discussions
• Present media strategies, performance updates, and optimization recommendations
• Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution
• Support new business efforts and strategic planning initiatives

You have:

• 7–10 years of media planning or performance marketing experience
• Strong understanding of digital ecosystems and cross-channel media strategy
• Experience managing performance-driven campaigns across multiple platforms
• Familiarity with attribution, forecasting, and media measurement frameworks
• Proven client-facing experience with senior stakeholders

$150,000-$170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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