Performance Marketing Strategist

Marketing Jobs; Monroe (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Wellness Program on-site

401(k) with pension plan

Paid Time Off (PTO)

Seven 4-day work weeks in summer

Educational Assistance

Profit Sharing

Product Discounts

Job summary

Colony Brands, Inc. in Monroe, Wisconsin is seeking a performance marketing professional to plan, build, and optimize paid campaigns across Google Ads and Meta Ads, with a focus on new customer acquisition and re-engagement.

You will optimize CPA and ROAS while collaborating with designers and strategists to ensure consistent messaging across channels. A Bachelor's degree in marketing or related field is required, with at least two years of experience in performance marketing and analytics.

Qualifications

• Minimum 2 years of experience in performance marketing or a related field.
• Bachelor's degree in marketing, IT or related discipline.
• Proficiency with digital advertisement platforms and analytics tools.
• Strong understanding of digital marketing channels and reporting.

Responsibilities

• Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms.
• Focus on new customer acquisition using segmentation and testing to grow high-value audiences.
• Develop and manage remarketing campaigns to re-engage buyers and increase loyalty.
• Continuously optimize campaigns toward CPA, ROAS, and conversion rate.
• Collaborate with Web Designers and Brand Strategist to ensure consistent creative and messaging.

Skills

Performance marketing

Analytical thinking

Data-driven decisions

Communication skills

Campaign optimization

Education

Bachelor's degree in marketing, IT or related discipline

Tools

Google Ads

Meta Ads

Job description

Colony Brands, Inc. offers a comprehensive benefits package to support health, retirement, learning, and work-life balance. Team members enjoy Medical, Dental, and Vision coverage, access to an onsite Wellness Program, retirement options including a 401(k) with a company-funded Pension Plan, generous Paid Time Off, seasonal four-day work weeks, Educational Assistance, Profit Sharing, and Employee Product Discounts. This on-site role in Monroe, Wisconsin focuses on driving customer growth through paid media campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms, with an emphasis on new customer acquisition and re-engagement while optimizing CPA, ROAS, and conversion metrics.

Benefits

• Medical, Dental, and Vision insurance
• Wellness Program including Onsite Healthcare
• Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO)
• Seven 4-day work weeks in the summer months
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts

Responsibilities

• Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms
• Focus on new customer acquisition using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value
• Continuously optimize campaigns toward CPA, ROAS, and conversion rate
• Collaborate with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels

Requirements

• Minimum 2 years of experience in performance marketing or a related field
• Bachelor's degree in marketing, IT or related discipline
• Proficiency with digital advertisement platforms
• Proficiency in digital analytics and reporting tools
• Strong understanding of various digital marketing channels
• Exceptional communication skills and the ability to articulate ideas clearly
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines

Technologies

• Google Ads
• Meta Ads