Growth-Performance Marketing Manager

Fox Factory; Coldwater (MI); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401k plan with employer matching

Flexible spending accounts

Job summary

Fox Factory based in Coldwater, Michigan seeks a Marketing Manager to scale multi-brand paid media programs across Meta, Google, and Amazon Ads. The ideal candidate should possess 5-7 years of experience and a strong knowledge of performance marketing.

Your responsibilities include budget allocation, performance analytics, and collaboration with leadership to enhance media efficiency. The role offers competitive compensation, benefits, and a dynamic team environment.

Qualifications

• 5-7 years of experience in performance marketing, paid media, or growth marketing.
• Proven track record managing multi-channel budgets across multiple brands.

Responsibilities

• Develop paid media strategy and execution across multiple channels.
• Manage budget allocation and pacing across dealer-direct and DTC funnels.
• Conduct performance analytics and ad reporting with leadership.

Skills

Paid media strategy

Budget allocation

Performance analytics

A/B testing

Excel modeling

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Ads

Meta Ads

Amazon Advertising

Looker

Google Tag Manager

Job description

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

Position Summary

Fox is looking for a strategic and results-oriented Marketing Manager with expertise in scaling multi-brand paid media programs across Meta, Google, Amazon Ads, and emerging acquisition channels. This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix optimization, and data-driven decision-making.

Position Responsibilities

• Paid media strategy and execution across Meta, Google, Amazon Ads, and emerging channels for all six brands
• Marketing Efficiency Ratio (MER) discipline — Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level
• Budget allocation, pacing, and channel mix decisions across dealer-direct and DTC funnels
• Attribution, measurement, and incrementality testing in partnership with marketing operations and IT
• Performance analytics and ad reporting cadence — weekly, monthly, and quarterly business reviews with leadership
• Creative briefing and feedback loops with brand managers, video production, and the Digital Experience Manager
• Affiliate and creator partnership program development as a stretch responsibility

Specific Knowledge, Skills or Abilities Required

• General working knowledge of DSP, programmatic, and audience targeting
• MER and BE-MER frameworks (channel efficiency, portfolio reporting)
• Campaign structure and scaling for mid-cap to large organizations
• Meta Ads, Google Ads, Amazon Advertising (Sponsored Products, Brands, DSP)
• GA4, attribution, and conversion tracking (Google Tag Manager)
• A/B and multivariate (MVT) testing
• Markdown and ad metadata (titles, descriptions, structured data, schema)
• Excel modeling and BI tools (Looker, Tableau, or Power BI)
• Product feed management (Google Merchant Center, Amazon)
• Affiliate platforms (Impact, Refersion, or similar)
• Creative evaluation and variant briefing for performance
• Coordination with brand and Digital Experience Manager, with message-match across ad and site experience

Position Qualifications

Education

Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).

Experience

5-7 years of experience in performance marketing, paid media, or growth marketing, with a proven track record managing multi-channel budgets across multiple brands or business models.

Disclaimer

This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the job’s essential functions.

Note

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations, and social/recreational programs – on merit and the principles of equal employment opportunity.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.