Performance Marketing Specialist: Scale Retail Campaigns

Delta Air Lines, Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Profit sharing

401(k) with company contributions up 到

Paid time off

Comprehensive health benefits

Fertility support

Employee discounts

Job summary

Delta Air Lines, Inc. is seeking a Performance Marketing Specialist to manage the day-to-day execution of campaigns and promotions across paid and owned channels.

You will partner with analytics to surface insights and ensure timely, conversion-focused delivery of assets, supporting Delta's retail engine and strategic campaigns. The role requires a detail-oriented marketer with strong organizational skills, a strategic mindset, and the ability to influence across teams to drive customer

Qualifications

• 3-5+ years of experience in Marketing, Communications, or related field.
• Ability to manage complex workstreams with limited oversight.
• Strong organizational and project management skills with attention to detail and timelines.
• Clear, confident communicator who can influence across stakeholders.
• Curiosity about AI technologies and willingness to apply AI tools to enhance productivity, decision-making, and business outcomes.
• Ability to connect marketing work to broader business and customer goals.
• Curiosity and initiative to solve problems and propose smarter ways of working.
• Comfort working in fast-paced, matrixed environments.
• Experience using data to inform marketing decisions and identify improvement areas.
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles.

Responsibilities

• Execute campaign deliverables supporting Delta's retail engine, including core product promotions and seasonal events.
• Manage production and deployment of assets across email, paid media, and digital channels.
• Track and analyze campaign performance with Analytics, surfacing insights to improve tactics.
• Maintain integrated calendars and trackers for upcoming campaigns and priorities.
• Partner with channel, creative, and product teams to align messaging and optimize customer flows.
• Lead routing, QA, and approvals for creative assets and identify workflow roadblocks.
• Support planning and prep for retail campaigns translating business inputs into briefs.
• Balance multiple campaigns and priorities while delivering high-quality work on time.

Skills

Marketing experience

Complex workstreams

Organizational skills

Clear communication

AI curiosity

Data-driven decisions

Problem solving

Fast-paced environments

Data privacy awareness

Diversity and inclusion

Education

High school diploma or equivalent

Job description

Delta Air Lines, Inc. is seeking a Performance Marketing Specialist to manage the day-to-day execution of campaigns and promotions across paid and owned channels.

You will partner with analytics to surface insights and ensure timely, conversion-focused delivery of assets, supporting Delta's retail engine and strategic campaigns. The role requires a detail-oriented marketer with strong organizational skills, a strategic mindset, and the ability to influence across teams to drive customer