Performance Marketing Specialist (Remote, Buenos Aires)

Blacksmith Agency; Arkansas; Remote; USD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets and testing, set up robust tracking (GA4, Tag Manager, platform pixels), and craft 90-day roadmaps for each client.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run, and optimized campaigns.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media strategy and execution for Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and creative testing; decide when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client, and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Tracking pixels

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.