Performance Marketing Specialist (Remote)

Placements24; Willows (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary

Health, dental, vision insurance

Generous PTO and holidays

Learning and development resources

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to join a fully remote team. The role focuses on optimizing paid campaigns for conversions and ROI across Google, Bing, and social platforms.

You will handle strategy, execution, and detailed performance analysis to drive measurable growth. Ideal candidates have 4+ years in performance marketing, strong analytics, and proficiency in Google Analytics, Google Ads, Facebook/LinkedIn ads.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• Minimum 4 years of experience in performance marketing, paid search, or paid social advertising.
• Proven track record managing large-scale paid media budgets and campaigns.
• Proficiency with major ad platforms and analytics tools.
• Strong analytical and data-driven mindset; CRO and A/B testing knowledge.

Responsibilities

• Develop, implement, and manage paid campaigns across Google Ads, Bing Ads, social platforms, and other channels.
• Conduct keyword research, audience segmentation, and targeting to reach relevant customers.
• Monitor performance metrics (CPC, CPA, ROAS, conversions) and optimize campaigns.
• Manage campaign budgets to achieve target KPIs.
• Perform A/B testing on ad copy, landing pages, and targeting strategies.
• Generate detailed performance reports with actionable insights for stakeholders.

Skills

Paid media optimization

Campaign performance analysis

A/B testing

Data-driven decision making

Budget management

Keyword research

Audience segmentation

CRO principles

Education

Bachelor's degree in Marketing/Business/Economics/Statistics

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Specialist to join their fully remote team. This role is instrumental in driving measurable growth through paid digital channels, focusing on optimizing campaigns for conversions and ROI. You will be responsible for the strategy, execution, and analysis of performance marketing efforts across various platforms. This is an exceptional opportunity for a dedicated professional who thrives in a remote setting, enjoys tackling complex data challenges, and is passionate about maximizing marketing spend effectiveness to achieve significant business outcomes for the company.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn), and other relevant channels.
• Conduct thorough keyword research, audience segmentation, and targeting to ensure campaigns reach the most relevant potential customers.
• Continuously monitor campaign performance, analyze key metrics (CPC, CPA, ROAS, conversion rates), and optimize campaigns for improved efficiency and effectiveness.
• Manage campaign budgets meticulously, ensuring optimal allocation of resources to achieve target KPIs.
• Conduct A/B testing on ad copy, landing pages, and targeting strategies to identify and implement best-performing approaches.
• Generate detailed performance reports, providing actionable insights and recommendations to stakeholders for strategic decision-making.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 4 years of experience in performance marketing, paid search, or paid social advertising.
• Demonstrated success in managing and optimizing large-scale paid media budgets and campaigns.
• Proficiency with major ad platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and web analytics tools (Google Analytics).
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

Benefits

• Competitive annual salary, reflective of experience and performance.
• A fully remote work environment , offering maximum flexibility and autonomy.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holidays.
• Access to online learning platforms and professional development resources to support career growth.