Performance Marketing Specialist

Placements24; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health benefits

Professional development

Job summary

Placements24 is seeking a Performance Marketing Specialist to plan, implement, and optimize paid digital campaigns from a fully remote setup. The role emphasizes data-driven decisions, A/B testing, and ROI optimization across Google Ads and social channels.

Ideal candidates have 2–3 years of paid media experience and a proven track record of ROI-driven results, with proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.

Qualifications

• 2–3 years of experience in performance marketing or paid media management.
• Proven ROI-focused campaigns with measurable results.
• Strong proficiency with major ad platforms and analytics.

Responsibilities

• Develop and optimize performance marketing campaigns across Google Ads and social channels.
• Manage budgets, bids, and targeting to improve CPA and ROAS.
• Run A/B tests on creatives and landing pages to boost conversions.
• Analyze data and generate actionable performance reports.
• Collaborate with creative teams to ensure compelling ad copy and visuals.

Skills

Paid media management

Google Ads

Facebook Ads Manager

Data analysis

Performance marketing

Tools

Google Analytics

Job description

About the Role

Our client is actively seeking a results-oriented Performance Marketing Specialist to join their forward-thinking team, working remotely and based within proximity to East London . This role is responsible for planning, implementing, and optimizing paid digital advertising campaigns across various platforms to drive measurable business outcomes such as leads and sales. You will leverage data analytics, A/B testing, and a deep understanding of paid media channels to maximize ROI and achieve campaign objectives. This is an exciting opportunity for a performance-driven marketer to take ownership of key campaigns and contribute directly to the company's growth.

Key Responsibilities

• Develop and execute performance marketing campaigns across platforms including Google Ads, social media advertising, and other relevant channels.
• Manage campaign budgets, bid strategies, and targeting to optimize for key performance indicators (KPIs) like CPA and ROAS.
• Conduct thorough A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
• Analyze campaign data rigorously, generating detailed reports on performance, insights, and recommendations for optimization.
• Collaborate with creative and content teams to ensure compelling ad copy and visuals that drive conversions.
• Stay informed about the latest trends and advancements in performance marketing and digital advertising.

Requirements

• 2-3 years of experience in performance marketing or paid media management.
• Proven track record of managing successful paid campaigns with clear ROI.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics).
• Ability to work independently in a remote environment and manage multiple projects effectively.

Benefits

• Competitive salary and performance-based bonus structure.
• Full-time remote position offering exceptional work-life balance and flexibility.
• Access to advanced performance marketing tools and analytics platforms.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in a growing field.