Performance Marketing Specialist @ AI Startup

CommanderAI; California (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

CommanderAI is hiring a Performance Marketing Specialist to own the full marketing stack for our B2B SaaS offerings from our Marina Del Rey office in California. You will shape the demand engine, drive lead generation, and collaborate with Sales to fuel the revenue pipeline in a fast-growing industry.

You’ll run experiments, optimize CAC, LTV, and ROAS, and build automation with our MarTech stack. A self-starter with crisp communication will thrive in this role and help CommanderAI define the

Qualifications

• 2 years of B2B SaaS marketing experience.
• Full-stack marketing across SEO, SEM, PPC, email, and social media.
• Deep understanding of the B2B buyer's journey.
• Data-driven with CRM and forecasting mindset.
• Self-starter with strong communication skills.

Responsibilities

• Design and optimize the full B2B funnel from lead to retention.
• Launch and scale A/B tests on landing pages, ads, and emails.
• Monitor CAC, LTV, and ROAS to maximize ROI.
• Collaborate with Product and Sales on onboarding and re-engagement.
• Manage MarTech stack and CRM integrations for data integrity.
• Develop social content strategy to position CommanderAI as a thought leader.
• Oversee digital presence and messaging for real-world ROI.
• Coordinate with SDRs and AEs to ensure smooth lead handoffs.
• Relay market feedback to leadership to inform roadmap.

Skills

B2B marketing

SEO

SEM

PPC

Email marketing

Social media

Lead generation

CRM forecasting

A/B testing

Communication

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Salesforce

Google Analytics

Marketing automation

Job description

CommanderAI is building the go-to revenue engine for the $100B waste and recycling industry. We help haulers find, win, and keep more business using AI-driven data, automation, and a sales workflow built specifically for this market.

We are looking for a high-impact Performance Marketing Specialist with 2 years of experience to join us onsite at our corporate office in Marina Del Rey, CA. You will own the full marketing stack – from strategy to execution – focused entirely on the B2B landscape. You aren’t just managing a brand; you are building the demand engine that fuels our sales pipeline and defines a new category in a massive, essential industry.

What you’ll do

• Architect the Demand Engine: Design and optimize the full B2B funnel – from SEO, SEM, and PPC lead acquisition to customer expansion – identifying and removing friction points.
• Lead Rapid Experimentation: Own the experimentation roadmap by launching and scaling A/B tests across landing pages, ad copy, and email workflows to maximize conversion rates.
• Optimize Unit Economics: Manage and report on critical growth levers including CAC, LTV, and ROAS, ensuring marketing dollars are spent efficiently to drive ROI.
• Lifecycle & Retention: Partner with Product and Sales to build automated onboarding sequences, email nurtures, and re‑engagement loops that drive user activation and long‑term retention.
• Data & MarTech Ownership: Manage the marketing technology stack and CRM integration to ensure data integrity, lead quality forecasting, and lead‑to‑revenue tracking.
• Master Content & Social: Develop a strong social media presence and content strategy that positions CommanderAI as the thought leader in waste and recycling tech.
• Scale the Brand: Manage all aspects of our digital presence, ensuring our messaging is sharp, consistent, and focused on real‑world ROI and outcomes.
• Collaborate to Win: Partner closely with SDRs and AEs to ensure marketing collateral and lead handoffs are seamless.
• Bring the Market Inside: Relay feedback, objections, and feature requests from the market to leadership and product to help shape the roadmap.

What you’ve done

• Experience: 2 years in a B2B marketing role, ideally within SaaS.
• Full-Stack Marketing: Proven track record managing SEO, SEM, PPC, Email, and Social Media with a heavy focus on lead generation.
• B2B Specialist: Deep understanding of the B2B buyer’s journey, particularly for operations‑heavy industries.
• Process & CRM Minded: You live in a Marketing and CRM, keep your data clean, and can forecast your business with reasonable accuracy.
• Rapid, Self-Starter: You don’t need hand‑holding; you show up prepared and run your area like a business.
• Strong Communicator: Ability to simplify complex AI tech into practical, non‑hype terms for owners and GMs.

Why CommanderAI

• Category Momentum: Waste and recycling is modernizing fast, and you’ll help define the dominant platform in the space.
• Real-World Impact: You’re helping haulers win business, grow routes, and create jobs.
• Ground-Floor Seat: Join a tight, high-caliber, fast‑paced team early, help shape the playbook, and grow as we scale.

Equal Opportunity

CommanderAI is an equal opportunity employer and values diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.