Performance Marketing Specialist (100% Remote - Chicago Area Preferred)

WIN Home Inspection; Chicago (IL); Remote; USD 65,000 - 90,000; Full time

Job summary

A growing marketing firm is seeking a Performance Marketing Specialist to create and optimize campaigns focused on high-conversion email strategies. This remote role offers the chance to work with a collaborative team, develop engaging content, and drive measurable results. Ideal candidates will have 3–6 years of experience in digital marketing and strong skills with tools like HubSpot and Google Analytics.

Qualifications

• 3–6 years of hands-on experience in digital marketing.
• Demonstrated ability to own projects from start to finish.
• Strong skills in marketing automation tools.
• Excellent writing and editing skills.

Responsibilities

• Design, build, and optimize email marketing campaigns.
• Develop landing pages and web content that drive leads.
• Report on campaign performance with recommendations.
• Collaborate with SEO, paid media, and design to create integrated campaigns.
• Apply best practices in copywriting and conversion optimization to maximize results.
• Stay on top of digital marketing trends and report performance with recommendations.

Skills

Email marketing campaigns

Landing page optimization

Digital content creation

A/B testing

Marketing automation tools

Analytics and reporting

Exceptional writing skills

Tools

HubSpot

Mailchimp

WordPress

Google Analytics

Webflow

Job description

Overview

Performance Marketing Specialist (100% Remote - Chicago Area Preferred)

Chicago

Job Description for Performance Marketing Specialist (100% Remote – Chicago Area Preferred):

We’re hiring a Performance Marketing Specialist to create and optimize campaigns that deliver measurable results. This role is focused on high-conversion email campaigns, landing pages, and digital content to drive franchisee and client acquisition. Perfect for someone who takes pride in seeing their work directly move the needle.

You’ll work alongside a collaborative full-stack team of SEO, paid media, design, and analytics experts — giving you the ability to test faster, experiment more, and grow your skills while owning your channels and delivering results.

What You’ll Do

• Design, build, and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What We’re Looking For

• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills — persuasive, clear, and engaging.
• Competitive, proactive, and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.
• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Be part of a growing, entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).