Performance Marketing Specialist

IONOS Group; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

IONOS Group in Center City Philadelphia is seeking a senior performance marketer to own US CAC and new-customer inflow, managing the full journey from ad unit to conversion—creative, channels, landing pages, offers, and measurement.

You will build and scale new channels (TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, creator/affiliate) with rapid test loops and lead AI-first optimization across the funnel, collaborating with central teams in Germany.

Qualifications

• 3–6 years in performance/growth marketing, preferably direct-to-consumer/eCommerce or affiliate.
• Experience owning paid budgets and being measured on efficiency.
• Fluency across creative, channel buying, landing pages, offers, and analytics.

Responsibilities

• Own CAC and inflow numbers, moving blended CAC toward target while hitting inflow goals channel by channel.
• Own the full ad-unit-to-conversion loop: create assets, set up channels, coordinate landing pages and offers, measure end-to-end.
• Build-out and scale new channels (TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, creator/affiliate) with rapid test loops.
• Lead AI-first production and analysis for daily optimization using LLMs and analytics.
• Drive content workbench for creator marketing: scripting, briefing, and turning output into paid assets.
• Collaborate cross-Atlantic with central German teams and Website ABPO on landing pages and conversion.

Skills

Performance marketing

Growth marketing

Channel buying

AI tools

Analytics

Full-funnel fluency

Budget ownership

Cross-border collaboration

Tools

LLMs

Generative AI

Web analytics

Job description

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

TheUSCommercialteam'smandateistogrowIONOSinNorthAmericabyfindingandscalingnew,high-efficiencycustomer-acquisitionchannels.Thatmeansbuildingcreative,launchingfast,measuringeverything,anddoublingdownonwhatworks—withveryshortloopsfromtheadunittotheconversion.OurcorewebandmarketingplatformisrunbycentralteamsinGermany;theUSpodlocalizesandexecutesquicklyontopofit.

Therole:

You'llownUScustomeracquisitionefficiency.Concretely,youownthenumber:CACandnew-customerinflow.You'lldoitbyowningtheentirejourneyfromtheadunittotheconversion—creative,channel,landingpage,offer,andmeasurement,andbyopeningandscalingnewchannelstheUShasn'tfullytapped:TikTok,Meta,Instagram,YouTubepre-roll,podcast,CTV,andcreator/affiliate.

Thisistheseniorseatinasmallpod.You'llsetthepace,rundailyoptimizationloops,andinformallycoachtwoearly-careerteammates.You'rehands-on—abuilderandbuyer.

Whatyou'llown:

• TheCAC/inflownumber.MoveblendedCACtowardtargetwhilehittinginflowgoals,channelbychannel.
• Thefullad-unit-to-conversionloop.Briefandproducecreative(image,video,carousels),setupandbuychannels,coordinatelandingpagesandoffers,andmeasureimpactendtoend.
• New-channelbuild-out.StandupandscaleTikTok,Meta,IG,YouTubepre-roll,podcast,CTV,andcreator/affiliatewithshort,disciplinedtestloops.
• AnAI-firstproductionandanalysisengine.UsegenerativeAIforcreativeandcopy,andLLMs/analyticsfordailyoptimization—operatingwiththeleverageofawholepod.
• Thecontentworkbench.Driveourcreator-marketingmotion:scripting/storytelling,briefingcreators,andturningtheiroutputintotestablepaidassets.
• Cross-Atlanticexecution.PartnerwithcentralGermanteamsasyouwouldwithanagencyandwiththeWebsiteA/BPOonlandingpagesandconversion.

Whatsuccesslookslike:

• First90days:dailyoptimizationloopsliveonatleastonenewchannel;aclearreadonwhereourCACisreallygoingandthetop3Leverstofixit.
• 6months:twoormorenewchannelsrunningwitharepeatabletest→measure→iterate→scalemotion,andademonstrableCAC-improvementtrajectory.
• 12months:blendedCACmovingconvincinglytowardtargetwhileinflowtargetsaremet;aplaybookotherscanrun.

Whoyouare:

• 3–6yearsinperformance/growthmarketing,ideallydirect-to-consumer/eCommerceoraffiliate.You'veownedapaidbudgetandbeenmeasuredonefficiency.
• Ownermentality.Youtreatthebudgetlikeit'syourownmoneyandtheoutcomelikeit'syourownbusiness.
• AI-firstoperator.YoualreadyuseLLMsandgenerative/creativetoolstoproduce,analyze,andoptimizeatapacethatusedtorequireateam.
• Full-funnelfluency.You'recomfortableacrosscreative,channelbuying,landingpages,offers,andanalytics—andyoucangodeepinanadaccountandaspreadsheet.
• Player-coach.Hands-onyourself,butabletoraisethebarforearly-careerteammatesandserveasasoundingboard.
• Matrix-comfortable. Youcangetthingsdoneacrossteamsandtimezoneswithoutformalauthority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply:

• You'llownoutcomes,notactivity.YourworkismeasuredagainstCAC,inflow,andconversion—andwelookatthenumberstogether,often.
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters.
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit.
• We'reAI‑first,andwe'llhelpyougetgreatatit.
• You'llbecoached.TheGMishands‑onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast.

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedback