Acquisition Manager (Marketing)

IONOS EN; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Job summary

IONOS is seeking a senior growth marketer to own US customer acquisition efficiency and inflow goals. You will lead end-to-end campaigns across creative, channels, landing pages, and offers, and scale new channels with disciplined testing.

You will apply an AI-first approach to production, analysis, and daily optimization, coaching teammates and coordinating with central teams. This is a hands-on builder/buyer role in a small pod within a global company.

Qualifications

• 3–6 years in performance/growth marketing, ideally direct-to-consumer/eCommerce or affiliate.
• You've owned a paid budget and been measured on efficiency.
• Full-funnel fluency across creative, channel buying, landing pages, offers, and analytics.

Responsibilities

• The CAC/inflow number: own the blended CAC and inflow targets for the business.
• The full ad-unit-to-conversion loop: create and test creative, set up channels, coordinate landing pages and offers, measure end-to-end.
• New-channel build-out: stand up and scale TikTok, Meta, IG, YouTubepre-roll, podcast, CTV, and creator/affiliate programs with rapid test loops.
• AI-first production and analytics engine: use generative AI for creative and copy, and LLMS/analytics for daily optimization.
• Content workbench: drive creator marketing, scripting, briefing, and turning output into testable paid assets.
• Cross-Atlantic execution: collaborate with central Germany teams and Website A/B tests on landing pages.

Job description

100 N. 18th St, Ste 400, Philadelphia, PA 19103

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

TheUSCommercialteam'smandateistogrowIONOSinNorthAmericabyfindingandscalingnew,high-efficiencycustomer-acquisitionchannels.Thatmeansbuildingcreative,launchingfast,measuringeverything,anddoublingdownonwhatworks—withveryshortloopsfromtheadunittotheconversion.OurcorewebandmarketingplatformisrunbycentralteamsinGermany;theUSpodlocalizesandexecutesquicklyontopofit.

The role:

You'llownUScustomeracquisitionefficiency.Concretely,youownthenumber:CACandnew-customerinflow.You'lldoitbyowningtheentirejourneyfromtheadunittotheconversion—creative,channel,landingpage,offer,andmeasurement—andbyopeningandscalingnewchannelstheUShasn'tfullytapped:TikTok,Meta,Instagram,YouTubepre-roll,podcast,CTV,andcreator/affiliate.

Thisistheseniorseatinasmallpod.You'llsetthepace,rundailyoptimizationloops,andinformallycoachtwoearly-careerteammates.You'rehands-on—abuilderandbuyer.

Whatyou'llown:

• The CAC/inflownumber.MoveblendedCACtowardtargetwhilehittinginflowgoals,channelbychannel.
• Thefullad-unit-to-conversionloop.Briefandproducecreative(image,video,carousels),setupandbuychannels,coordinatelandingpagesandoffers,andmeasureimpactendtoend.
• New-channelbuild-out.StandupandscaleTikTok,Meta,IG,YouTubepre-roll,podcast,CTV,andcreator/affiliatewithshort,disciplinedtestloops.
• AnAI-firstproductionandanalysisengine.UsegenerativeAIforcreativeandcopy,andLLMs/analyticsfordailyoptimization—operatingwiththeleverageofawholepod.
• Thecontentworkbench.Driveourcreator-marketingmotion:scripting/storytelling,briefingcreators,andturningtheiroutputintotestablepaidassets.
• Cross-Atlanticexecution.PartnerwithcentralGermanteamsasyouwouldwithanagencyandwiththeWebsiteA/BPOonlandingpagesandconversion.

Whatsuccesslookslike:

• First90days:dailyoptimizationloopsliveonatleastonenewchannel;aclearreadonwhereourCACisreallygoingandthetop3Leverstofixit.
• 6months:twoormorenewchannelsrunningwitharepeatabletest→measure→iterate→scalemotion,andademonstrableCAC-improvementtrajectory.
• 12months:blendedCACmovingconvincinglytowardtargetwhileinflowtargetsaremet;aplaybookotherscanrun.

Whoyouare:

• 3-6yearsinperformance/growthmarketing,ideallydirect-to-consumer/eCommerceoraffiliate.You'veownedapaidbudgetandbeenmeasuredonefficiency.
• AI-firstoperator.YoualreadyuseLLMsandgenerative/creativetoolstoproduce,analyze,andoptimizeatapacethatusedtorequireateam.
• Full-funnelfluency.You'recomfortableacrosscreative,channelbuying,landingpages,offers,andanalytics—andyoucangodeepinanadaccountandaspreadsheet.
• Player-coach.Hands-onyourself,butabletoraisethebarforearly-careerteammatesandserveasasoundingboard.
• Matrix-comfortable. Youcangetthingsdoneacrossteamsandtimezoneswithoutformalauthority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply:

• You'llownoutcomes,notactivity.YourworkismeasuredagainstCAC,inflow,andconversion—andwelookatthenumberstogether,often.
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters.
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit.
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast.

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedback

Application Note

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.