Retention & Lifecycle Manager (Marketing)

IONOS Group; Philadelphia (Philadelphia County); On-site; USD 65,000 - 90,000; Full time

Job summary

IONOS Group in Philadelphia is seeking an early-career growth marketer to own retention, reactivation, and churn-prevention campaigns across on-line and offline channels. You will analyze cohorts and NPS, build AI-powered lifecycle experiments, and move quickly with ownership from day one.

You’ll collaborate with Acquisition, ControlPanel development, Customer Success, and German teams, report impact on CLTV, and grow in a fast, hands-on environment with direct coaching from the General Manager.

Qualifications

• Strong analytical mindset with data fluency (cohorts, LTV, NPS).
• Interest in AI-first campaigns and experimentation.
• Ability to collaborate across Acquisition, ControlPanel, Customer Success, and German teams.
• Willingness to travel internationally on occasion.
• Location: able to work in Center City Philadelphia office at least 3× per week.

Responsibilities

• Own retention, reactivation, and churn-prevention campaigns end-to-end.
• Analyze cohorts, lifecycle metrics, and NPS to identify LTV levers.
• Build AI-enabled campaigns and workflows to accelerate results.
• Partner with cross-functional teams to align processes and drive outcomes.
• Monitor performance, iterate quickly with feedback loops.

Skills

Analytical mindset

AI-first workflow

Cross-functional collaboration

Strong communication

Willing to travel internationally

Job description

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

Growthisn'tonlyaboutwinningnewcustomers—it'saboutkeepingthemandgrowingtheirvalueovertime.ThisroleownsthathalfoftheequationforNorthAmerica:retention,reactivation,andcustomerlifetimevalue.You'llusecohortandcustomer-experienceinsighttofindtherealleversandturnthemintocampaigns,movingfastandmeasuringasyougo.

Therole:

You'llownourexisting-customercampaigns—buildingandrunningtheretention,reactivation,andchurn-preventionprogramsthatgrowcustomerlifetimevalue(CLTV).You'llworkacrossonlineandoffline(agent)channels,digintocohortsandNPStofindthereallevers,anduseAItobuildandanalyzefasterthanalifecycleteamtwiceyoursize.Thisisanearly-careerroleforsomeonehungrytolearnthecraftandgrowfast,withalotofownershipfromdayoneanddirectcoachingfromtheGeneralManager.

Whatyou'llown:

• Existing-customercampaignsinourcustomer-success/marketingsystems—endtoend,fromideatobuildtoreadout
• Retention,reactivation,andchurnpreventionacrossonlineandoffline/agentchannels
• Cohort,lifecycle,andNPSanalysistofindandmovetherealLTVlevers
• AnAI-firstworkflow:segmentation,campaignbuild,content,andanalysis,allacceleratedwithAI
• Cross-teampartnershipwithAcquisition,ControlPaneldevelopment,CustomerSuccess,andcentralGermanteams

Whatsuccesslookslike:

• First90days:youunderstandourcohorts,knowwhereandwhycustomerschurn,andhaveshippedyourfirstlifecycleexperiments
• 6months:retentionandreactivationcampaignsrunningonshortfeedbackloops,withmeasurablemovementandaclearNPS-to-churnnarrative
• 12months:arepeatablelifecycle-marketingenginecontributingvisiblytoCLTV

Whoyouare:

• Eagertogrowfastinyourcareer—youlearnthecontentquicklyandwanttobecoached
• Stronganalyticalmind.You'recomfortablewithdata—cohorts,LTV,NPS—andyouletitdrivedecisions
• Adriverofcross-functionalchange.Thisrolelivesinsideotherteams'processes—soyouhavetowanttogetintothemachineryandreshapeit:godeep,formapointofview,andcreatealignmentwithprocessownerstoactuallychangehowthingswork
• AI-first.YoureachforAItodomore,faster,andyou'reexcitedtogetbetteratit
• Clearcommunicatorwhocanturnanalysisintoadecisionandacampaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply

• You'llownoutcomes,notactivity.Yourworkismeasuredonexisting-customerconversion(up-/cross-sellinControlPanel,agent-channelCVR,accountengagement),pluschurnandcancellation-journeyperformance,allrollinguptolifetimevalue—andwelookatthenumberstogether,often
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit
• We'reAI-first,andwe'llhelpyougetgreatatit
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedbackwhothrivesinabroad,multi-facetedrole