Performance Marketing Specialist

Floowi; Oregon; Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Remote-first flexibility

PTO and paid U.S. holidays

Competitive salary in USD

Job summary

Floowi is seeking a hands-on Performance Marketing Specialist to build and execute a paid acquisition strategy for an early-stage SaaS company. The role focuses on Meta Ads, conversion tracking, and optimizing the full signup-to-paid journey, with data-driven tests to drive growth.

Remote work from LATAM, English proficiency required, EST-aligned schedule. Responsibilities include building campaigns, maintaining pixel tracking, analyzing funnel performance, and reporting on CAC and conversion

Qualifications

• Proven experience running customer acquisition campaigns for SaaS.
• Strong understanding of subscription economics and CAC.
• Hands-on expertise with Meta Ads Manager (setup, targeting, budgeting, optimization).
• Experience implementing Meta Pixel, Conversions API, and custom events.

Responsibilities

• Build, launch, and manage Meta Ads campaigns from ground up.
• Audit and maintain conversion tracking across Meta Ads, website, and signup funnel.
• Analyze full customer acquisition funnel to identify bottlenecks and improve conversions.
• Develop a structured creative testing strategy based on performance data.
• Implement landing page optimization and A/B testing to improve signup and subscription rates.
• Build dashboards to track CAC, conversion rates, and other growth metrics.
• Identify high-performing audiences, campaigns, and creatives to guide growth investments.

Skills

Meta Ads Manager

Campaign setup

Audience targeting

Budget management

Creative testing

Optimization

A/B testing

Data-driven decisions

Dashboard reporting

CAC tracking

Tools

Meta Pixel

Conversions API

Custom conversion events

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

About our Client: Our client offers an all-in-one SaaS platform for content teams, video and creative agencies, and freelancers. The platform combines project management, file storage, creative review workflows, client collaboration, and social media publishing to help creative professionals manage their work in one place.

Short Description:

We are looking for a hands-on Performance Marketing Specialist to build and execute a paid acquisition strategy for an early-stage SaaS company. This role focuses on acquiring customers through Meta Ads, establishing reliable conversion tracking, and optimizing the full customer journey from the first ad impression to signup, activation, and paid subscription. You will use campaign performance and funnel data to identify growth opportunities, test creative concepts, and improve conversion rates. The goal is to establish a measurable, repeatable acquisition process and develop a data-driven strategy for scaling customer growth.

Location: 100% Remote (LATAM only)

Language Requirements: Advanced English (C1+)

Schedule: Full-time, aligned with EST

Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• PTO and paid U.S. holidays

Responsibilities:

• Build, launch, and manage Meta Ads campaigns from the ground up, including audience targeting, budget allocation, creative testing, optimization, and scaling.
• Establish, audit, and maintain reliable conversion tracking across Meta Ads, the website, and the SaaS signup funnel using Meta Pixel, Conversions API, and custom conversion events.
• Analyze the full customer acquisition funnel, from ad engagement and signup through activation and paid conversion, to identify bottlenecks and improve conversion rates.
• Develop and execute a structured creative testing strategy, using performance data and customer insights to recommend video concepts, hooks, messaging angles, and ad formats.
• Implement landing page optimization and A/B testing initiatives to improve signup rates and subscription conversions.
• Build reporting dashboards to track customer acquisition cost (CAC), conversion rates, and other key SaaS growth metrics, translating findings into actionable acquisition strategies.
• Identify high-performing audiences, campaigns, and creatives to guide future growth investments and scaling decisions.

Qualifications:

• Proven experience running customer acquisition campaigns for SaaS businesses, with a strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels.
• Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling.
• Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation.
• Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing.
• Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics.
• Experience developing creative strategies for paid social advertising, particularly video ads, is a plus.
• Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus.
• Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus.