Performance Marketing Specialist

Xnurta; Bellevue (WA); On-site; USD 70,000 - 110,000; Full time

Job summary

Xnurta in Bellevue, WA is seeking a hands-on, data-driven marketer to build and run paid acquisition programs that generate real pipeline—not just clicks. You’ll translate our ICP into precise, multi-channel targeting and collaborate with the Integrated Marketing Lead and senior teammates to optimize lead quality and drive measurable pipeline.

This role suits someone early in a B2B performance marketing career who wants to grow into a channel owner, test creative and landing pages, and own parts

Qualifications

• 1–3 years of hands-on performance marketing, ideally with B2B SaaS exposure
• Familiar with ICP-based targeting and reverse-engineering target account lists into campaigns
• Experience with at least one of LinkedIn Campaign Manager or Google Ads Manager; exposure to Meta/TikTok/Reddit is a plus
• Comfort working with data: pulling reports, spotting trends, translating numbers into actions
• Familiarity with B2B SaaS basics (MQL/SQL, pipeline, CAC)
• Strong organizational skills to manage multiple campaigns and deadlines

Responsibilities

• Execute and optimize paid campaigns across LinkedIn Ads and Google Ads for ABM efforts
• Translate ICP parameters into platform targeting structures; apply exclusions to keep lead quality high
• Experiment on Meta and TikTok; build and test lookalike audiences from closed-won customers
• Identify Reddit communities for ICP engagement and craft native, value-first campaign copy
• Monitor funnel metrics: Cost per ICP Lead, Lead-to-SQL, Pipeline Generated
• Maintain clean tracking with GTM, server-side tracking, and HubSpot/Salesforce
• A/B test landing pages and ad creatives to improve conversion-to-demo rates

Skills

Performance marketing

ICP targeting

Campaign optimization

Data-driven

CRM/Analytics

Tools

LinkedIn Campaign Manager

Google Ads Manager

Meta Ads

TikTok Ads

Reddit Ads

Job description

Position Overview

This role is for a hands‑on, data‑driven marketer who’s ready to build and run paid acquisition programs that generate real pipeline — not just clicks. Reporting to the Integrated Marketing Lead, you’ll work closely with senior team members to translate our Ideal Customer Profile (ICP) into precise, multi‑channel targeting, keeping a sharp focus on lead quality over lead volume. This is a strong fit for someone early in their B2B performance marketing career who wants to grow into a channel owner.

What You’ll Do

• Execute and optimize paid campaigns across LinkedIn Ads (Document Ads, Conversation Ads, Lead Gen Forms) and Google Ads (Search & Performance Max), supporting account‑based marketing efforts targeting key decision‑makers.
• Help translate core ICP parameters — business types and job titles — into platform targeting structures, applying exclusions and negative targeting to keep lead quality high.
• Support experimentation on Meta and TikTok, including building and testing lookalike audiences from closed‑won customers.
• Assist in identifying and testing relevant Reddit communities where our ICP engages, and help craft native, value‑first campaign copy.
• Monitor and report on funnel metrics — Cost per ICP Lead, Lead‑to‑SQL conversion, Pipeline Generated — flagging trends and optimization opportunities to the broader team.
• Maintain clean tracking and attribution in partnership with Google Tag Manager, server‑side tracking, and our CRM (HubSpot/Salesforce).
• Continuously A/B test landing pages and ad creative to improve conversion‑to‑demo rates.

What You’ll Bring

Must Have Qualifications:

• 1‑3 years of hands‑on experience in performance marketing, ideally with some in‑house or agency‑side B2B SaaS exposure.
• Working knowledge of ICP‑based targeting and interest in learning how to reverse‑engineer target account lists into campaign structures.
• Hands‑on experience in at least one of LinkedIn Campaign Manager or Google Ads Manager, with exposure to Meta, TikTok, or Reddit Ads a plus.
• Comfort working with data — pulling reports, spotting trends, and translating numbers into next steps.
• Familiarity with B2B SaaS fundamentals (e.g., MQL/SQL, pipeline, CAC).
• Strong organizational skills and ability to manage multiple campaigns and deadlines reliably.

What We Offer

Be part of a lean, collaborative marketing team where your work directly impacts pipeline and growth.

Work in a high‑performing environment that moves fast, values creative thinking, and isn’t afraid to experiment.

Mentorship and room to grow into a channel owner as you build expertise across the paid stack.

Position yourself at the forefront of AI and agentic advertising in retail media.