Performance Marketing

Jobtailor; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a performance marketing leader to develop and execute paid acquisition strategies across Google, LinkedIn, and other enterprise-focused channels. You will own planning, budgeting, optimization, and reporting, building a testing roadmap to drive ROAS.

You will partner with design, content, Sales, and RevOps to ensure accurate tracking and a healthy pipeline. The role requires hands-on experience with major ad platforms and a deep understanding of attribution in a fast-paced

Qualifications

• 4+ years of experience managing performance marketing campaigns in B2B or enterprise SaaS.
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast-paced environment with shifting priorities and urgency.
• Ability to write concise, effective ad copy and collaborate with designers and landing page teams.
• Nice to Have: experience marketing to logistics or industrial/operations-heavy buyers.

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels targeting enterprise and operations buyers.
• Own campaign planning, budget allocation, optimization, and reporting end-to-end.
• Build and manage a testing roadmap across channels, audiences, and creative to improve ROAS.
• Partner with design and content to create high-converting ad creative and landing pages.
• Set up and maintain tracking, attribution, and dashboards for company-wide visibility.
• Collaborate with Sales and RevOps to ensure paid pipeline is tracked and handed off.

Skills

Campaign management

Analytics

B2B SaaS marketing

Copywriting

AI tooling

Team collaboration

Tools

Google Ads

LinkedIn Ads

Meta Ads

A/B testing tools

Job description

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers.
• Own campaign planning, budget allocation, optimization, and reporting end-to-end.
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS.
• Partner with design and content to build high-converting ad creative and landing pages.
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working.
• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off.
• Test and scale new channels as HappyRobot's audience and go-to-market motion evolve.
• Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time.

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
• Hands‑on experience running and scaling campaigns across Google, LinkedIn, and/or Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast‑paced environment with shifting priorities and a high sense of urgency.
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams.
• Good taste and basic design skills; leverage AI tools to move 10x faster.
• Nice to Have: Experience marketing to logistics, supply chain, or other industrial/operations‑heavy enterprise buyers.

Core Competencies

Demonstrates expertise in developing and executing performance marketing strategies across multiple channels, with a strong focus on analytics, campaign optimization, and collaboration with design and sales teams. Proven ability to manage budgets, track performance, and scale campaigns effectively in a fast‑paced B2B environment.