Performance Marketing & SEO Specialist

Trends International; Indianapolis (IN); On-site; USD 70,000 - 90,000; Full time

Job summary

AllPosters.com, owned by Trends International LLC, is seeking a Performance Marketing & SEO Specialist to drive traffic and revenue across paid search, affiliate programs, and organic search. This role will manage campaigns on Google Ads, Microsoft/Bing, Criteo, and Meta, oversee Rakuten affiliates, and own the SEO roadmap.

Indianapolis-based, on-site role. You'll partner with marketing and merchandising teams to optimize ROAS, build dashboards, and translate data into strategic recommendations

Qualifications

• 3–5+ years in hands-on paid search
• Experience with product data feeds and shopping campaigns
• Proficiency in Google Ads, Bing/Microsoft Ads, Meta Ads
• Experience with GA4 and Botify for reporting
• Experience in ecommerce or licensed high-SKU products is a plus

Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads, Criteo, and Meta Ads with ROAS focus
• Own campaign architecture including structure, keywords, bidding, targeting
• Monitor budgets and reallocate spend to maximize revenue
• Write/test ad copy and landing page recommendations to improve CTR and conversions
• Conduct search term analysis, negative keywords, and competitive research
• Produce performance reports and translate data into leadership recommendations
• Stay current on platform updates and best practices across paid channels
• Manage AllPosters' affiliate program on Rakuten and other networks
• Negotiate commissions, placements, and exclusive offers with partners
• Monitor affiliate performance and optimize for revenue and margin
• Ensure affiliate assets, feeds and tracking links are accurate
• Identify and onboard new affiliates aligned with brand
• Report on affiliate KPIs such as revenue and CAC
• Own the SEO strategy including technical, on-page, and content
• Conduct keyword research for priority categories and products
• Audit site architecture, internal linking, metadata, page speed, crawlability
• Develop content SEO plan to improve organic rankings
• Monitor rankings, traffic, and conversions with GA and SEO tools
• Identify and resolve technical SEO issues including duplicates, redirects
• Stay informed on Google updates and adapt strategy
• Build dashboards and reports for paid, affiliate, and SEO performance
• Collaborate with Lifecycle Marketing and Site Merchandising
• Brief assets with creative/content teams for campaigns
• Share insights with leadership regularly
• Maintain data accuracy and feed implementations across platforms
• Develop scalable processes for content creation and reporting

Skills

Google Ads

Microsoft Ads

Criteo

Meta Ads

Affiliate marketing

SEO

GA4

Google Search Console

Botify

Data analysis

Communication

Education

Bachelor's degree in Marketing

3-5+ years paid search

Tools

Rakuten Advertising

Google Analytics 4

Google Search Console

Botify

Product feeds

Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!

The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.

This role reports on-site to our Indianapolis facility Monday-Friday.

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

• Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
• Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
• Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
• Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
• Conduct ongoing search term analysis, negative keyword management, and competitive research
• Produce regular performance reports and translate data into clear recommendations for leadership
• Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management

• Manage AllPosters' affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
• Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
• Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
• Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant
• Identify and onboard new affiliate partners that align with brand and audience strategy
• Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition

Search Engine Optimization (SEO)

• Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
• Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
• Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
• Develop and execute a content SEO plan that drives organic rankings for priority categories and products
• Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
• Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
• Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

• Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
• Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
• Partner with the creative and content teams to brief assets needed for paid and organic initiatives
• Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

• Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
• Develop scalable processes for content creation, deployment, and reporting

Skills and Abilities:

• Deep hands-on experience with Google Ads and Microsoft Ads campaign management
• Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
• Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
• Solid SEO foundation spanning technical, on-page, and content disciplines
• Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
• Detail-oriented with strong organizational and prioritization skills
• Effective communicator who can translate performance data into a clear business narrative
• Knowledge of licensed consumer products or high-SKU ecommerce a plus
• Ability to connect marketing, product, and customer behavior into one narrative
• Excellent communication skills, simplifying complex insights
• Strong organizational and prioritization skills in a fast-paced environment
• Deep awareness of pop culture, trends, and licensed product opportunities

Education/Experience:

• Bachelor’s degree in Marketing, Business, Communications or related field
• 3-5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
• Experience working with product data feeds and shopping campaigns
• Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
• Proficiency in Google Analytics 4, Google Search Console, and Botify
• Ecommerce merchandising or product strategy
• Experience in licensed consumer products or high-SKU ecommerce strongly preferred
• Ability to leverage technology to gain efficiency
• Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows

Physical Requirements:

• This role requires communicating effectively in person, by phone, and electronically
• This role requires navigation of multiple screens for several hours at a time
• This role requires observing and comprehending various data and communications, many times with colorful hues and contrast