Performance Marketing Pro — Google Ads & Email

Educate 360; West Lafayette (IN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

PTO

Medical plans

Dental plans

Vision plans

Life insurance (company-paid)

Disability insurance (company-paid)

401(k) matching

Job summary

Educate 360 is seeking a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across our brands, with a strong focus on paid media and support for email and lifecycle marketing. The ideal candidate will manage campaigns, analyze performance, and translate insights into actionable optimizations that generate leads and revenue.

Proficiency with Google Ads and analytics tools is preferred, and experience with A/B testing

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Proven experience building, managing, and optimizing paid media campaigns with strong Google Ads knowledge.
• Experience building and deploying email campaigns within an ESP/CRM/marketing automation platform.
• Strong understanding of CPA, ROAS, CPC, CTR, lead volume, and revenue.
• Experience using web analytics tools such as Google Analytics.
• Strong analytical skills with the ability to translate data into actions.
• Experience with campaign testing and optimization.
• Attention to detail, organization, and ability to manage multiple campaigns.

Responsibilities

• Manage day-to-day execution and optimization of paid digital campaigns across Google Ads and other platforms.
• Build and launch campaigns aligned with objectives, budgets, audiences, offers, and strategies.
• Monitor pacing, analyze keywords, search terms, audiences, placements, and creative; implement optimizations.
• Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing.
• Support email audience segmentation, list management, suppression criteria, tracking, and optimization.
• Develop and execute A/B tests across paid media, email, messaging, audiences, offers, and landing pages.
• Analyze cross-channel performance and translate data into actionable recommendations to improve leads, conversions, revenue, CPA, ROAS.
• Develop and maintain recurring performance reports and dashboards linking activity to outcomes.
• Maintain campaign tracking standards (UTMs, conversion tracking) and assist with measurement issues.
• Partner with content, creative, SEO, CRO, web, and marketing ops to coordinate campaigns and improve performance.
• Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance.

Skills

Performance marketing

Google Ads

Email campaigns

Google Analytics

A/B testing

Data analysis

Cross-channel analysis

Tools

Google Tag Manager

Looker Studio

GA4

Job description

Educate 360 is seeking a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across our brands, with a strong focus on paid media and support for email and lifecycle marketing. The ideal candidate will manage campaigns, analyze performance, and translate insights into actionable optimizations that generate leads and revenue.

Proficiency with Google Ads and analytics tools is preferred, and experience with A/B testing