Performance Marketing Specialist: Data-Driven Paid Search

Pearson; Providence (RI); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in the United States seeks a detail-oriented Specialist, Performance Marketing to manage paid search campaigns across Google Ads, Microsoft Ads, SA360, and analytics tooling. The role supports enrollment goals, budgets, and reporting, collaborating with cross-functional teams and agency partners to drive adoption of educational products.

The ideal candidate has 3–6 years of hands-on SEM experience, strong data analysis skills, and a collaborative mindset to optimize campaigns, measure

Qualifications

• 3–6 years of hands-on SEM campaign management.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 and Microsoft Ads preferred.
• Strong analytical and reporting abilities.

Responsibilities

• Support execution and management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Monitor performance, optimize bids, budgets, and audience targeting.
• Analyze campaign data and recommend improvements to enrollment and ROI.
• Prepare recurring reports and communicate insights to stakeholders.
• Collaborate with agency partners and internal teams to ensure alignment.

Skills

Paid Search

Analytics

Excel

Reporting

Problem Solving

Attention to Detail

Communication

Time Management

Education

Tools

Google Ads

Microsoft Ads

SA360

Google Analytics

Job description

Pearson in the United States seeks a detail-oriented Specialist, Performance Marketing to manage paid search campaigns across Google Ads, Microsoft Ads, SA360, and analytics tooling. The role supports enrollment goals, budgets, and reporting, collaborating with cross-functional teams and agency partners to drive adoption of educational products.

The ideal candidate has 3–6 years of hands-on SEM experience, strong data analysis skills, and a collaborative mindset to optimize campaigns, measure