Performance Marketing Media Manager (US)

ZipRecruiter; New York (NY); Hybrid; USD 70,000 - 94,000; Full time

Job summary

A leading performance marketing agency in NYC seeks a Performance Marketing Media Manager to lead campaign execution and strategy across biddable channels. This role requires strong analytical skills and the ability to collaborate effectively with cross-functional teams. The ideal candidate will thrive in a fast-paced environment and possess a deep understanding of media strategies to drive client success.

Benefits

24 days PTO annually

401(k) Retirement Plan

Subsidised healthcare and dental coverage

Hybrid working with equipment allowance

Free tickets to live events

Qualifications

• Experience building and optimising campaigns across biddable channels, especially Paid Social.
• Knowledge of strategic campaign management within relevant sectors.

Responsibilities

• Build out campaigns with channel and client teams to meet client needs.
• Develop biddable media strategies aligned with clients’ marketing goals.
• Partner with US-based Account Directors to advise on media recommendations.

Skills

Analytical Skills

Communication

Problem Solving

Negotiation

Collaboration

Job description

Job Description

ABOUT THE ROLE

The Performance Marketing Media Manager will lead day-to-day implementation and provide strategic recommendations across biddable channels. While Paid Social will be a primary focus, experience with other biddable platforms is also required.

In this role, you will act as the interface between the UK-based buying teams and our clients and client teams in NYC across key accounts. You’ll work independently and with cross-functional teams to ensure our entertainment clients’ campaigns perform optimally. This is a hands-on role in a fast-moving startup environment, ideal for candidates with agency experience who can adapt quickly and handle multiple responsibilities. The role involves hands-on platform work and strategic thinking to support our teams in NYC, with support and mentoring from the UK-based buying teams.

RESPONSIBILITIES

Campaign Execution

• Build out campaigns with channel and client teams to meet client needs.
• Continuously optimise campaigns based on client goals.
• Manage asset updates promptly.
• Optimize budgets and flighting schedules.
• Coordinate with technical teams to ensure tracking excellence.

Strategy

• Develop biddable media strategies aligned with clients’ marketing goals.
• Create media plans to achieve client objectives.
• Collaborate with internal teams to ensure approaches are full funnel and data-driven.
• Use insights to optimise media investments and support ticket sales.

Collaboration

• Work closely with in-market partners and media owners to tailor work for the US market.

Client Management

• Partner with US-based Account Directors and Managers to advise on media recommendations and performance updates.
• Identify opportunities for campaign expansion and innovation.
• Coordinate with the UK team to keep clients informed of industry developments.

Industry Knowledge

• Maintain an advanced understanding of relevant industries, key players, and external agencies.
• Produce industry insights and case studies for team and client education.
• Build relationships with US media owners.
• Stay updated on changes in the NYC and US media landscape.
• Represent SINE at industry events and conferences.
• Participate in training and knowledge-sharing initiatives.

ABOUT YOU

We seek candidates who demonstrate:

• Experience building and optimising campaigns across biddable channels, especially Paid Social.
• Knowledge of strategic campaign management within relevant sectors.
• Understanding of full-funnel media strategies.
• Experience creating multi-channel media plans.
• Support for pitches is a plus.
• Ability to translate client objectives into data-led strategies.
• Strong analytical and problem-solving skills.
• Excellent communication, negotiation, and presentation abilities.
• Confidence in engaging with diverse stakeholders and managing relationships.
• Influence and consultative skills to achieve optimal outcomes.
• Collaborative, team-oriented mindset with excellent interpersonal skills.
• Effective working across time zones, especially with UK teams.
• Ability to handle a varied and busy workload.
• Calm, mature approach to challenges.
• Creative problem-solving and adaptability to change.
• Alignment with SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation, and Passion.

BENEFITS

• Salary between $70,000 and $94,000, based on experience.
• 24 days PTO annually, increasing with service, plus extra over Christmas.
• Early finish at 3 pm on Fridays.
• 401(k) Retirement Plan access.
• Subsidised healthcare and dental coverage.
• Hybrid working with equipment allowance.
• Free tickets to live events.
• Structured personal development and industry conference opportunities.
• Active social calendar and input opportunities.
• Chance to influence company culture and benefits.

LOCATION

Our NYC office is located in Times Square. We operate a hybrid schedule: in-office Tuesday-Thursday, with remote work options on Mondays and Fridays.

ABOUT US

SINE Digital is a leading disruptive performance marketing agency with offices in London and New York. We connect audiences to experiences through innovative digital solutions for entertainment, fashion, and e-commerce brands. Our expertise is built on years of experience, and we value our people, fostering an exceptional work environment and culture. We aim for excellence and innovation in everything we do.

At SINE Digital, we’re committed to a respectful, inclusive workplace that values diversity and lived experiences. We are proud to be an equal opportunity employer. If you need adjustments during the recruitment process, contact us at [e-mail].