Social Media Manager

TONYMOLY USA; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Join a leading Korean beauty brand as a Social Media Manager, responsible for enhancing online presence through creative storytelling and strategic social media management. Collaborate with marketing teams to drive engagement and brand authenticity across platforms like Instagram and TikTok. Ideal candidates will have a passion for beauty and proven success in social media management.

Qualifications

• 5+ years of experience in social media management, ideally within beauty or lifestyle industries.
• Strong knowledge of key social media platforms.

Responsibilities

• Develop and execute social media strategies to grow brand awareness.
• Track and analyze content performance metrics.

Skills

Social Media Management

Creative Storytelling

Data Analysis

Communication

Tools

Instagram

TikTok

Pinterest

YouTube

Job description

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About Us: TONYMOLY is a leading Korean beauty brand renowned for our innovative, high-quality products and playful approach to self-care. From trendy skincare staples to whimsical packaging, we’ve cultivated a devoted following at major retailers like Ulta, Target, Macy’s, and Amazon. We’re now looking for a creative and driven Social Media Manager to take our online presence to the next level.

Job Summary: The Social Media Manager is a dynamic, mid-level role designed for someone ready to blend creative storytelling with strategic thinking. You’ll be responsible for developing and executing social media strategies, leading content creation, and analyzing performance metrics to drive growth, engagement, and brand authenticity across key platforms like Instagram, TikTok, Pinterest, and more. Working closely with the Marketing Manager, you’ll play a vital role in shaping the way our audiences experience TONYMOLY online.

Key Responsibilities

Content Creation & Management Collaborate with Marketing team to produce visually stunning and impactful content, including posts, videos, stories, and long-form projects. Manage the content calendar, ensuring timely, relevant, and cohesive posts across all platforms and teams. Help oversee photoshoots (plus behind-the-scenes content) and coordinate the use of samples to create campaign-ready materials.

Strategy & Campaigns Develop, execute, and optimize comprehensive social media strategies to grow brand awareness, engagement, and conversions. Plan and oversee social media campaigns tailored to specific platforms, ensuring consistency with overall brand messaging. Stay ahead of emerging trends, platform updates, and new opportunities to keep TONYMOLY at the forefront of the digital beauty space.

Data Analysis & Performance Metrics Track, analyze, and report content performance metrics like engagement, reach, traffic, and conversions on a biweekly and quarterly basis. Use analytical insights to refine strategies and make data-driven decisions that enhance results. Monitor the competitive landscape to identify opportunities and benchmarks for growth.

Team Collaboration Liaise with marketing, wholesale, and e-commerce teams to ensure alignment between social media strategies and business goals. Collaborate with external marketing agencies (PR, affiliate, and social) to reinforce TONYMOLY’s positioning and campaign execution.

Qualifications: 5+ years of experience in social media management, ideally within the beauty or lifestyle industries. Strong knowledge of platforms like Instagram, TikTok, Pinterest, YouTube, and emerging social channels. Demonstrated success in curating creative campaigns and collaborating with influencers. Proficiency in analyzing and interpreting social media performance data to inform decisions. Exceptional written and verbal communication skills and a strong eye for detail. Passion for the beauty industry with a deep understanding of its trends and audience behaviors. Ability to work independently while thriving in a collaborative team environment.

Why Join Us? At TONYMOLY, you’ll be part of a visionary team with the freedom to innovate and elevate our brand presence. We offer a vibrant work culture where creativity thrives and passion fuels every project. If you’re ready to lead the conversation in beauty, we want to hear from you!

How to Apply: Submit your resume, cover letter, and links to any relevant portfolio or social media work. Thank you!

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wholesale

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