Lifecycle Marketing Manager

AddShoppers; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

Join a leading company seeking a Lifecycle Marketing Manager dedicated to enhancing customer engagement and loyalty through innovative marketing strategies. You will be responsible for launching campaigns, driving customer interactions, and utilizing data to optimize performance in a team-oriented, fast-paced environment. With a focus on e-commerce, your expertise will be vital in shaping the future of personalized customer experiences.

Benefits

Great benefits - medical, dental, vision and more

Flexible vacation

401K plan with company match

Apple products provided for home office

Peer-to-peer micro bonus environment

Qualifications

• 5+ years in lifecycle or email marketing with experience in managing multi-channel campaigns.
• Strong analytical skills and ability to optimize campaigns.
• Experience in e-commerce, martech, or adtech.

Responsibilities

• Launch lifecycle marketing campaigns to enhance customer engagement.
• Implement strategies for win-back and churn prevention.
• Segment users and tailor campaigns for maximum impact.

Skills

Analytical Skills

Lifecycle Marketing

Email Marketing

SEO

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SQL

Marketing Automation Tools

Job description

Join to apply for the Lifecycle Marketing Manager role at AddShoppers

Join to apply for the Lifecycle Marketing Manager role at AddShoppers

Who We Are:

At addShoppers, our mission is simple but powerful: Making shopping easy – saving people time and money while helping brands earn loyalty that lasts. Our vision? To be everyone's favorite shopping companion.

Who We Are:

At addShoppers, our mission is simple but powerful: Making shopping easy – saving people time and money while helping brands earn loyalty that lasts. Our vision? To be everyone's favorite shopping companion.

We're building a connected platform that brings together shoppers and brands through innovative products like SafeOpt and Minty. Whether it's recovering lost revenue for eCommerce brands or helping people shop smarter with personalized tools and savings, we're redefining how shopping works for good.

We work as curious, helpful, and data-driven teammates, driven by outcomes, grounded in accountability, and focused on building what matters.

Who You Are:

We're looking for a Lifecycle Marketing Manager who thrives in fast-paced, growth-minded environments. You take initiative, test quickly, and iterate based on what the data tells you. You're equally confident building from scratch or optimizing what already exists, and you're excited by the opportunity to own lifecycle marketing at a company that's scaling fast.

With experience in ecommerce, martech, or adtech, you're a strategic self-starter who's curious, collaborative, and focused on outcomes.

What You Will Do:

• Launch lifecycle marketing campaigns to enhance customer engagement and lifetime value.
• Implement win-back and churn prevention strategies to re-engage inactive users.
• Drive repeat site visits and conversions through targeted, personalized messaging.
• Convert users with strategic touchpoints and foster ongoing loyalty.
• Segment users by behavior and tailor campaigns for maximum impact.
• Track, report, and optimize campaign performance with a focus on ROI & Retention.
• Collaborate with cross-functional teams to align marketing with product and business goals.
• Stay current on martech trends and introduce new tactics to improve engagement.
  
  

Qualifications:

• 5+ years in lifecycle or email marketing with a proven track record in e-commerce or digital marketing, managing multi-channel campaigns across email, SMS, and in-app messaging.
• Strong analytical skills with the ability to interpret data, track KPIs, and optimize campaigns; familiarity with SQL and analytics tools is a plus.
• Deep understanding of lifecycle marketing and customer journey mapping, with experience in creating segmented, personalized campaigns.
• Proficient in marketing platforms such as Lytics, Google Analytics, Iterable or Braze, with expertise in automation, workflows, and A/B testing.
• Skilled in crafting compelling copy with a design sense focused on clarity, brand consistency, and engagement.
• Organized and detail-oriented, managing multiple campaigns to ensure timely and high-quality execution.
• Innovative and adaptable, willing to experiment and pivot based on results in a fast-paced environment.
• Self-starter with a proactive mindset; previous experience in a startup or small team is a plus.
• Collaborative communicator, experienced in cross-functional work with product, analytics, and creative teams to align marketing with business goals.
  
  

Preferred Qualifications:

• Experience with personalization and dynamic content to drive engagement, utilizing tools like dynamic content, feeds, catalogs or similar.
• Familiarity with customer segmentation and audience targeting to optimize user journeys across channels
• Strong understanding of deliverability best practices to maximize inbox placement and engagement rates
• Knowledge of data privacy regulations (e.g., GDPR, CCPA, CANSPAM) to ensure compliance in email marketing practices
• Comfort with marketing attribution models and LTV analysis to assess and report on campaign effectiveness
  
  

What We Offer:

We're a fully remote company hiring in: FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VA

Join us and get access to:

• Great benefits - medical, dental, vision and more
• Flexible vacation designed to enable you to be your best
• 401K plan with company match
• Apple products provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by 15Five
• Home internet reimbursement

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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