Performance Marketing Manager (North America)

Ravensburger; Portsmouth (NH); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Comprehensive health package

Flexible work hours

Generous PTO

Employee Assistance Program

Job summary

A leading global entertainment company is seeking a Performance Marketing Manager to lead digital marketing efforts for North America. This role requires strategic oversight of performance marketing activities, ensuring alignment with global strategies while optimizing local execution. The ideal candidate has extensive experience in managing budgets, analytics, and is skilled in cross-channel media strategies. The position offers a hybrid work environment, competitive salary, and rich benefits including comprehensive health coverage and generous PTO.

Qualifications

• 2+ years of experience managing large scale Amazon AMS budgets.
• 3+ years of full funnel performance marketing experience.
• Experience building KPI frameworks and dashboards.

Responsibilities

• Lead all paid performance marketing across North America.
• Own and manage all performance marketing budgets.
• Develop unified KPI framework across platforms.
• Brief creative teams using performance insights.
• Own regional adaptation of Amazon Sponsored Ads strategies.

Skills

Analytical mindset

Strategic thinking

Strong communication

Experience with Amazon Marketing Services

Budget management

Data-driven decision making

Job description

Performance Marketing Manager (North America)

• Location: Portsmouth - New Hampshire
• Working time: Full Time
• Job level: Professionals
• Place of work:Hybrid
• Department:Corporate

We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!

This is what we need you for

This is what we need you for:

We are seeking a strategic, analytical, and full funnel-oriented Performance Marketing Manager to lead all digital performance marketing activities for North America. This role is part of the Global Digital Activation & Performance Marketing Team, working as a fully embedded member of the global organization while being based in the U.S. and dedicated to the North American business.

You will report into the Global Performance Marketing Center and act as the regional performance marketing lead for North America, ensuring local execution excellence while staying closely aligned with global strategy, governance, measurement frameworks, and ways of working.

As the key link between global leadership and the North American market, you will be responsible for translating global strategy into local activation plans, optimizing regional spend, and ensuring North America performance marketing efforts operate with both global consistency and local relevance.

1. Full Funnel Performance Marketing Leadership

• Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion
• Adapt global strategies for North American realities while maintaining alignment with global and regional priorities
• Translate business goals (Brand, Category, Sales, D2C) into actionable cross channel media plans
• Act as a platform agnostic expert spanning Amazon, RMNs, Meta, YouTube, SEA/SEM, Twitch, and emerging channels

2. Budget Ownership, Forecasting & ROI Governance

• Own and manage all performance marketing budgets across Sales, Brand, Category, and D2C budgets
• Ensure every dollar is spent in the most impactful way through rigorous optimization and ROI tracking
• Build spend forecasts, pacing models, and performance projections across channels
• Negotiate with platforms and agencies to maximize value and efficiency
• Proactively reallocate budgets based on performance signals, inventory considerations, and market opportunities
• Provide transparent, actionable feedback to all budget stakeholders

3. Measurement Frameworks, Data Consistency & Analytics Collaboration

• Develop and maintain a unified KPI framework across platforms (Amazon, Meta, YouTube, SEA, RMNs, etc.)
• Partner with Analytics & BI teams to build and maintain dashboards, data pipelines, and automated reporting
• Ensure cross platform consistency in metrics, definitions, and performance standards
• Implement attribution approaches and incrementality tests in partnership with BI teams
• Plan and execute A/B tests and structured experiments across channels to identify new growth opportunities
• Maintain a roadmap of hypotheses, tests, learnings, and recommended next steps
• Share insights broadly across Sales, Brand, Category, Creative, and D2C teams

5. Creative Strategy & Cross Functional Insights Sharing

• Brief Creative teams using performance insights to improve creative asset relevance and channel performance
• Define creative requirements for upper- and lower funnel campaigns
• Partner with Merchandising and D2C teams by sharing insights that optimize PDPs, landing pages, content, and user experience
• Ensure ad messaging aligns with brand priorities, product launches, promotions, and category strategies

6. Amazon & Retail Media (Lower Funnel Leadership)

• Own regional adaptation and execution of Amazon Sponsored Ads & DSP strategies
• Manage all Retail Media investments on Walmart Connect, Target Roundel, and other key partners
• Synchronize retail media execution with Sales teams based on inventory, competitive landscape, and seasonal priorities
• Challenge agency partners to ensure best in class execution and efficiency

7. Upper Funnel & Brand/Category Digital Activation

• Manage brand funded digital investments on Meta, YouTube, SEA/SEM, TikTok, Twitch, and other platforms
• Translate awareness and consideration goals into measurable full funnel media strategies
• Ensure upper funnel initiatives contribute to long-term brand growth and short-term conversion lift

8. Cross Functional Communication & Major Event Readiness

• Provide ongoing performance insights and forecasts to Brand, Category, Sales, Creative, Merchandising, and Leadership teams
• Ensure full organizational readiness for major commercial events (Prime Day, Black Friday, new product launches, key retailer events)
• Drive alignment across teams to optimize messaging, availability, promotions, and campaign timing

This is what you can score highly with

This is what you can score highly with:

• 2+ years of experience managing large‑scale Amazon AMS budgets with a proven track record of data‑driven‑optimization and improving profitability.
• 3+ years of full funnel performance marketing experience, with deep expertise across Amazon, Retail Media, and upper funnel platforms (Meta, YouTube, SEA/SEM)
• Strong analytical mindset with experience building or using KPI frameworks, dashboards, attribution methods, and ROI based optimization models
• Hands‑on experience with budgeting, pacing, forecasting, and financial stewardship of paid media investment
• Ability to translate complex data into clear recommendations and stakeholder ready insights
• Experience partnering with BI/Analytics, Creative, Merchandising, Sales, and Brand teams
• Strong communicator with the ability to challenge agencies, negotiate value, and guide cross functional partners
• Thrives in a fast paced environment balancing strategic thinking with day‑to‑day performance execution
• Enjoys working in an international, cross functional environment

Salary Range $75,000-$85,000

Helping Hand

Need support? Our Employee Assistance Program (EAP) offers confidential help for you and your family, from stress management to legal advice. Experts and resources are at your service!

Secure your future

You can defer up to an annual maximum based on current year IRS regulations. If you're 50 or older, you can make a “catch‑up” contribution based on allowable IRS regulations.

• Safe Harbor: Get a 100% match on the first 4% of your elective deferral per payroll period with True‑up.
• Immediate Vesting: Enjoy 100% immediate vesting from day one.

Save big on taxes!

With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses. Enjoy more cash in your pocket and smart savings!

Stay healthy, stay happy!

Join us and enjoy peace of mind with our comprehensive coverage tailored just for you! You get a top‑notch health package with UnitedHealthcare. Medical, dental, vision, and prescriptions are all covered. Plus, 100% in‑network preventive care.

Support association

Our support association enables us to provide financial assistance to our employees in case they find themselves in a sudden emergency or unexpectedly have to bear extraordinary burdens.

Your Days Off

Enjoy up to 25 days of PTO per year. Use them for vacation, sick days, or personal time. Take a break, you deserve it! Plus, enjoy 12 paid holidays each year, aligned with US or Canadian federal holidays.

Hybrid Work

Work‑life balance is key. Our flexible hybrid work schedule makes it easy to blend work and life seamlessly.

With our flexible working time models, you can easily manage your job and your private life. Depending on your role, you can also work remotely for up to 40% of your hours, if your position allows it.

A collaborative and rewarding environment! Career growth potential!

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At Ravensburger North America, we are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We are proud to be an Equal Opportunity Employer, and we welcome applicants of all backgrounds, experiences, and perspectives.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws. We believe that diversity enriches our organization and fuels innovation and creativity, enabling us to deliver exceptional products and experiences to our customers.

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