Performance Marketing Analyst – Creatives (Mobile)

Warner Bros. Games; San Francisco (CA); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Health insurance coverage

Wellness program

Paid holidays

Retirement savings plan

Job summary

Warner Bros. Discovery, including WB Games, is seeking a Performance Marketing Analyst (Mobile) to connect spend with outcomes and turn insights into actions. You’ll own weekly performance readouts, build self-serve dashboards, and drive recommendations to optimize creative production and spend efficiency.

Ideal candidates have 3+ years in marketing analytics, strong SQL, and hands-on BI experience with Looker or Tableau, plus deep familiarity with mobile attribution and UA metrics.

Qualifications

• 3+ years in marketing, growth, or product analytics.
• Strong SQL and data modeling skills.
• Fluent with AI-assisted tooling for analysis and automation.
• Hands-on experience with a BI tool (Looker/Tableau) and building explores.
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS.
• Ability to define a metric and defend its definition.

Responsibilities

• Run weekly performance readouts to identify what works and priorities.
• Create visualizations and reporting to enable self-serve access for the team.
• Translate insights into recommendations for creative production and spend allocation.

Skills

SQL

Data analytics

Data modeling

Marketing analytics

Tools

Looker

Tableau

AppsFlyer

GA/SKAdNetwork knowledge

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

The Job

We produce hundreds of UA creative assets a month. We are looking for a Performance Marketing Analyst (Mobile) to connect what we spend with what we make and turn that into insights the team can act on.

As our Performance Marketing Analyst (Mobile), you will run the weekly rhythm of what is working and why, build the visualizations and reporting the team lives in, and drive the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

The Daily

1. Insights and Weekly Reporting

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
• Creative ROI: spend and return attributable to individual creatives and concept
• Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate all of the above into recommendations that help inform what the team produces

2. Visualizations and Reporting Infrastructure

• Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
• Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.

3. Data Foundation and Hygiene

• Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
• Build and monitor data quality checks. Surface discrepancies before they reach a slide.

The Essentials

• 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

The Nice to Haves

• Experience analyzing creative performance specifically, including creative tagging and metadata frameworks.
• Familiarity with GenAI creative production workflows.
• Experience in gaming, especially free to play or 4X strategy titles.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Compensation & Benefits

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $63,000.00 - $117,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

• Annual bonuses
• Short- and long-term incentives
• Program-specific awards
• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Sick time
• Vacation

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.