Performance Marketing Manager II

Intuit Inc.; Charlotte (NC); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Credit Karma is seeking a Performance Marketing Manager, Paid Search to own strategy, testing, and growth of our paid search portfolio, including personal loans paid search and brand search. The role emphasizes AI-driven insights and efficient CAC to drive new member acquisition.

You will partner with product marketing, analytics, and in-house creative to ensure best-in-class targeting and messaging, while presenting growth results to stakeholders and driving continuous optimization.

Qualifications

• Bachelor's degree required for the role; MBA preferred.
• 2+ years of paid search experience and a proven track record across paid search channels.

Responsibilities

• Co-own strategy and lead execution for a portion of the paid search portfolio, including personal loans paid search, acquisition paid search, and brand search.
• Drive new member acquisition through paid search at an efficient CAC, balancing volume and efficiency.
• Own and grow brand search, protecting and maximizing performance across branded terms.
• Design and run landing page testing and A/B creative testing programs to improve conversion and performance.
• Conduct keyword research and manage the search portfolio to identify opportunities and optimize spend.
• Leverage AI — especially Claude — to drive insights, automate analysis, and accelerate optimization decisions.
• Partner with product marketing, analytics, and in-house creative for precise targeting and messaging.
• Present findings to stakeholders on channel growth and testing results.

Skills

Paid search

A/B testing

Landing pages

Keyword research

AI / Claude

Cross-functional collaboration

Education

Bachelor's degree

MBA preferred

Tools

Claude

Job description

The paid growth marketing team at Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. The team oversees testing and growth across paid search, programmatic and direct site buys/partnerships. As a Performance Marketing Manager, Paid Search at Credit Karma, you will own the strategy, testing and growth of a portion of our paid search portfolio. Your remit spans personal loans paid and acquisition paid search — driving personal loans leads and new members to Credit Karma at an efficient CAC. This role will also oversee our brand search efforts. You will be a key contributor and stakeholder in growing performance across these channels, with a strong emphasis on rigorous testing and the use of AI to accelerate insights and decision-making.

Responsibilities

• Co-own strategy and lead execution for a portion of our paid search portfolio, spanning personal loans paid search, acquisition paid search, and brand search

• Drive new member acquisition through paid search at an efficient CAC, balancing volume and efficiency across the portfolio

• Own and grow brand search, protecting and maximizing performance across branded terms

• Design and run landing page testing and A/B creative testing programs to continuously improve conversion and performance

• Conduct keyword research and manage the search portfolio to identify new opportunities and optimize spend

• Leverage AI — especially Claude — to drive insights, automate analysis, and accelerate optimization decisions

• Partner closely with product marketing, analytics, and in-house creative to ensure best-in-class targeting and messaging for our members and non-members

• Present out to key stakeholders on channel growth, testing results, and paid search strategy

• Analyze performance and identify trends and levers for optimization

Qualifications

• Bachelors Degree (MBA preferred)

• 2+ years of experience in paid search

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.