Performance Marketing Manager II

Intuit; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus eligibility

Equity rewards

Benefits package

Job summary

Credit Karma is recruiting a Performance Marketing Manager, Paid Search in Charlotte to own strategy, testing, and growth of a portion of our paid search portfolio, including personal loans paid search and brand search. You will drive member acquisition while maintaining efficient CAC and partner with product marketing, analytics, and creative teams.

The role emphasizes rigorous testing and the use of Claude AI to accelerate insights and decision-making, with opportunities for bonus and equity

Qualifications

• Bachelor’s degree required; MBA preferred.
• 2+ years of paid search experience.

Responsibilities

• Co‑own strategy and lead execution for paid search portfolio including personal loans, acquisition, and brand search.
• Drive new member acquisition through paid search with efficient CAC.
• Own and grow brand search, protecting and maximizing branded terms.
• Design and run landing page testing and A/B creative testing programs.
• Conduct keyword research and optimize spend across the portfolio.
• Leverage Claude AI to drive insights and accelerate optimization decisions.
• Collaborate with product marketing, analytics, and in‑house creative for targeted messaging.
• Present channel growth and testing results to stakeholders.
• Analyze performance and identify trends and levers for optimization.

Skills

Paid search

Brand search

A/B testing

AI-driven optimization

Education

Bachelor's Degree

MBA preferred

Tools

Claude

Job description

Overview

The paid growth marketing team at Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. The team oversees testing and growth across paid search, programmatic and direct site buys/partnerships. As a Performance Marketing Manager, Paid Search at Credit Karma, you will own the strategy, testing and growth of a portion of our paid search portfolio. Your remit spans personal loans paid and acquisition paid search — driving personal loans leads and new members to Credit Karma at an efficient CAC. This role will also oversee our brand search efforts. You will be a key contributor and stakeholder in growing performance across these channels, with a strong emphasis on rigorous testing and the use of AI to accelerate insights and decision‑making.

Responsibilities

• Co‑own strategy and lead execution for a portion of our paid search portfolio, spanning personal loans paid search, acquisition paid search, and brand search
• Drive new member acquisition through paid search at an efficient CAC, balancing volume and efficiency across the portfolio
• Own and grow brand search, protecting and maximizing performance across branded terms
• Design and run landing page testing and A/B creative testing programs to continuously improve conversion and performance
• Conduct keyword research and manage the search portfolio to identify new opportunities and optimize spend
• Leverage AI — especially Claude — to drive insights, automate analysis, and accelerate optimization decisions
• Partner closely with product marketing, analytics, and in‑house creative to ensure best‑in‑class targeting and messaging for our members and non‑members
• Present out to key stakeholders on channel growth, testing results, and paid search strategy
• Analyze performance and identify trends and levers for optimization

Qualifications

• Bachelors Degree (MBA preferred)
• 2+ years of experience in paid search

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.