Staff Growth Marketing Manager

Intuit Inc.; Oakland (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit Inc. in Oakland (Credit Karma) is seeking a Staff Growth Marketing Manager - App Display to own strategy, testing and growth across app programmatic partners.

You will also manage select digital marketing platforms and collaborate with product marketing, analytics, partner success, and in-house creative to drive personalized, high-performance campaigns. The role requires 5+ years in performance marketing, a Bachelor's degree (MBA preferred), and strong analytical and presentation skills

Qualifications

• Minimum five years in performance marketing with demonstrated impact.
• Strong communication and cross-functional collaboration skills.
• Experience presenting results to senior stakeholders is preferred.
• Analytical mindset with ability to optimize campaigns and ROI.

Responsibilities

• Lead strategy and execution for paid marketing DSP and app programmatic efforts.
• Manage select programmatic marketing platforms and drive growth.
• Partner with product marketing, analytics, and creative to optimize targeting and messaging.
• Present insights and strategy to senior stakeholders.
• Analyze performance trends and identify optimization levers.

Skills

Communication

Mentorship

Presentation to stakeholders

Analytics

Programmatic advertising

Education

Bachelor's degree

MBA preferred

Tools

SQL

Job description

The paid growth marketing team at Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. The team oversees testing and growth across paid search, programmatic and direct site buys/partnerships. As a Staff Growth Marketing Manager - App Display at Credit Karma your role will be to oversee our strategy, testing and growth across app programmatic partners. You will also manage select digital marketing platforms and will be a key contributor and stakeholder in owning and growing projects focused on personalization and increasing performance.

Responsibilities

• Lead strategy and execution for creating and growing our paid marketing DSP and app programmatic efforts
• Manage select marketing platforms in the programmatic space while driving continual growth
• Partner closely with product marketing,analytics, partner success and in-house creative to ensure we are delivering best in class targeting and messaging for our members and non-members
• Present out to key stakeholders regarding channel growth and personalized marketing efforts that exist off of Credit Karma
• Analyze performance and identify trends and levers for optimization

Qualifications

Minimum Basic Requirement:

• Bachelors Degree (MBA preferred)
• 5+ years of experience in performance marketing

Preferred Qualifications

• Outstanding communication skills at all levels of the marketing and product organizations, ranging from VPs to individual contributors
• Strong mentorship and coaching skills with a track record of educating junior team members.
• Demonstrated ability to stand up new programs and improve processes for strong performance and efficiency
• Previous experience presenting results and strategy to senior stakeholders
• Strong analytical background. Ability to identify marketing trends and improve performance through optimization.
• SQL experience is a plus.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Oakland $169,000 - $229,000