Performance Marketing Manager — Growth & Affiliates (EE)

Ninjakitchen; Needham (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja in Needham, MA, is seeking a Performance Marketing Manager to lead performance marketing across Shark and Ninja brands with emphasis on driving traffic, revenue growth, retention, and customer lifetime value. This role sits at the heart of the digital marketing function, balancing paid channel strategy with lifecycle marketing.

The ideal candidate has strong analytics, affiliate network experience (AWIN or similar), and a proven ability to collaborate across stakeholders in a

Qualifications

• Experience in digital marketing, ideally within an ecommerce business.
• Experience with an affiliate network such as AWIN or similar.
• Strong analytical skills with the ability to interpret data and deliver clear, actionable insight.
• Highly commercial and results driven with a focus on measurable outcomes across both acquisition and retention.
• Confident communicator with experience collaborating across multiple stakeholders.
• A motivated self-starter who thrives in a fast-paced environment and promotes collaboration.
• Ability to multitask and prioritise effectively to meet multiple deadlines.
• Curious and ambitious, with a desire to consistently test and implement new ideas.

Responsibilities

• Execute the performance marketing strategy across Shark & Ninja with a focus on driving traffic, conversion and revenue growth.
• Own and implement the Affiliates channel strategy, building profitable relationships with key affiliate partners and networks.
• Develop and manage automated customer lifecycle journeys, ensuring timely and relevant messaging at every stage.
• Identify and test innovative opportunities to grow performance channels, developing a structured test-and-learn approach.
• Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories.
• Own key performance marketing metrics against forecast, with a focus on Revenue, ROAS, Cost%, retention rate and customer lifetime value.
• Report on daily, weekly and monthly performance against forecast and KPIs across both channels.
• Adopt a data-driven approach to measuring performance, working closely with the marketing measurement and data teams.
• Partner with paid channel specialists to plan and execute successful NPD launch strategies across all digital channels.
• Monitor and benchmark competitor activity, using findings to inform strategy.
• Regularly present performance results and opportunities to senior stakeholders.
• Collaborate with key internal teams including Marketing, Commercial Finance, Design, Trading and Creative.

Skills

Digital marketing

Affiliate networks

Analytical skills

Communication

Self-starter

Multitasking

Tools

AWIN

Job description

SharkNinja in Needham, MA, is seeking a Performance Marketing Manager to lead performance marketing across Shark and Ninja brands with emphasis on driving traffic, revenue growth, retention, and customer lifetime value. This role sits at the heart of the digital marketing function, balancing paid channel strategy with lifecycle marketing.

The ideal candidate has strong analytics, affiliate network experience (AWIN or similar), and a proven ability to collaborate across stakeholders in a