Performance Marketing Manager

ResMed; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

A leading company in healthcare is seeking a Performance Marketing Lead to drive digital marketing strategies and enhance conversion performance across various platforms. This role involves overseeing digital marketing investments, developing websites, and collaborating with multiple teams to ensure optimal performance and growth. Candidates should possess strong analytical skills and proficiency in digital advertising tools.

Qualifications

• Experience with digital advertising platforms like WeChat Ads and Search.
• Strong analytical skills required.
• Experience in building and managing CRM/sCRM platforms is a strong plus.

Responsibilities

• Lead performance marketing strategy across digital channels.
• Oversee development and operations of official website and sCRM platform.
• Monitor and analyze performance data, driving continuous improvements.

Skills

Analytical skills

Digital advertising proficiency

Collaboration

Tools

CRM/sCRM platforms

Digital advertising platforms

Job description

SUMMARY

• It’s a data-driven Performance Marketing Lead to oversee our digital marketing investments in China and drive conversion performance across channels

• Responsible for tracking and optimizing the full funnel conversion journey, leading the development of our official website and sCRM platform, and establishing an integrated data infrastructure across different digital touchpoints to support growth

• Reporting to the China Consumer Marketing Lead

KEY RESPONSIBILITIES

• Lead performance marketing strategy and execution across digital channels (e.g., search, social media, content platforms, Resmed official website and WeChat accounts), with a strong focus on conversion optimization

• Build and refine end-to-end tracking frameworks to measure performance across the full funnel from impression to conversion

• Oversee the development and operations of the official website and sCRM platform to enhance user engagement and conversion

• Collaborate closely with social media, campaign, provider marketing stakeholders, e-commerce and channel sales teams to align marketing execution with business objectives

• Design and maintain a unified data dashboard and reporting system to enable data-driven decision-making

• Monitor and analyze performance data, generate actionable insights, and drive continuous improvements

QUALIFICATIONS

• Reporting to the China Consumer Marketing Lead

• Proficient in major digital advertising platforms (e.g., Search, Douyin, WeChat Ads, Alimama)

• Experience in building and managing CRM/sCRM platforms is a strong plus

• Strong analytical skills and proficiency in local tools

MINDSET AND BEHAVIOURS

• Build Relationships (Collaboration): Establish connections with others to accomplish work.

• Develop people: Help others become more effective through strengths, expectations, encouragement and coaching.

• Lead Change: Recognize that change is essential, set goals for change and lead purposeful adaptations to work that align with a stated vision.

• Inspire others: Inspire others through vision, confidence, challenge and recognition.

• Think critically: Seek information, critically evaluate information, apply knowledge and solve problems.

• Communicate clearly: Listen, share information concisely with purpose, and be open to opinions.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!