Performance Marketing Manager

confidential; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

HYE is seeking a Performance Marketing Manager to lead planning, execution, and optimization of paid media campaigns across search, social, video, and programmatic channels. You will own measurement frameworks and collaborate with internal teams and external agencies to drive revenue and ticket sales.

You'll bring hands-on channel expertise, strong analytics, and a passion for translating business goals into data-informed media strategies that move the funnel from awareness to conversion.

Qualifications

• Experience managing paid media campaigns across multiple channels.
• Strong analytical skills and data-driven decision making.
• Collaborates with internal teams and external agencies.

Responsibilities

• Translate business priorities into full-funnel paid media strategies.
• Develop briefs and media plans with objectives, audiences, budgets, KPIs.
• Plan activity across paid search, paid social, video, display, programmatic, and out-of-home.

Job description

Position Summary

The Performance Marketing Manager will lead the planning, execution, optimization, and measurement of HYE’s paid media programs designed to drive ticket sales and revenue. Reporting to the VP Integrated Marketing Strategy, the Manager will serve as the internal paid media specialist and manage external media agency partners. The role requires hands‑on channel knowledge, strong analytical skills, and an understanding of how media, audiences, and the customer journey influence conversion.

Key Responsibilities

Paid Media Strategy and Planning

• Translate business priorities, seasonal demand, and revenue goals into full‑funnel paid media strategies.
• Develop campaign briefs and media plans defining objectives, audiences, channel roles, budgets, KPIs, and testing priorities.
• Plan activity across paid search, paid social, video, display, programmatic, and out‑of‑home channels.