Performance Marketing Manager

Cybersecurity Marketing Society; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A dynamic company in the cybersecurity sector is seeking a Demand Generation Specialist. The ideal candidate will drive comprehensive marketing campaigns across multiple channels and collaborate closely with various teams to achieve business goals. This role offers flexible working opportunities and attractive benefits, including unlimited vacation and stock options.

Benefits

Unlimited Vacation

Work from home

Medical, Dental, Vision, HSA, Life, and 401K

Ongoing training and development opportunities

Stock options

Qualifications

• 5+ years of experience in performance marketing or demand generation required.
• Expertise in digital channels and marketing automation preferred.
• Hands-on experience in ABM strategies is a plus.

Responsibilities

• Design and implement demand generation campaigns across various channels.
• Manage and optimize campaigns to drive lead acquisition.
• Analyze and report on campaign KPIs and performance.

Skills

Analytical skills

Problem-solving

Project management

Collaboration

Education

Bachelor's degree in business, marketing, or related field

Tools

HubSpot

Salesforce

Email marketing platforms

Programmatic ad platforms

Job description

What You’ll Do:

• Design and implement comprehensive demand generation campaigns across multiple channels, including email, paid media, SEO, SEM, paid social, social selling, and webinars through an ABM approach
• Develop, manage, and optimize campaigns to drive lead acquisition and nurture prospects through the sales funnel
• Partner with Sales, BDRs, Marketing Ops, and Content Teams to create targeted campaigns that align with business goals
• Lead the execution of multi-channel marketing campaigns, including content development, lead nurturing, and paid acquisition
• Drive top-of-funnel awareness and middle-of-funnel engagement through targeted outreach and nurturing programs
• Collaborate with content and creative teams to produce compelling assets (whitepapers, case studies, landing pages, etc.) that support demand generation efforts.
• Manage the end-to-end campaign process, ensuring timely execution and measuring campaign performance
• Track, analyze, and report on campaign KPIs and metrics, lead conversion rates, and ROI.
• Continuously optimize demand generation programs through A/B testing, data analysis, and iterative improvements
• Manage the tactical implementation of marketing campaigns across functional teams, regularly report on campaign performance, and provide recommendations for improvement
• Ensure alignment with sales to deliver qualified leads and measure the effectiveness of handoffs
• Provide regular insights and recommendations to improve lead quality, pipeline velocity, and marketing-sourced revenue
• Manage the strategy for paid media in collaboration with Demand Gen leadership

What You’ll Need:

• Bachelor's degree in business, marketing, or related field
• 5+ years of experience in a performance marketing, demand generation, or digital marketing role, with a proven track record of delivering measurable results
• Experience at a high-velocity, B2B sales led growth company
• Deep expertise in marketing automation platforms (HubSpot preferred) and Salesforce
• Expertise in paid and digital channels (Email marketing, Google, LinkedIn, AdRoll or similar programmatic ad platforms)
• Strong analytical and problem-solving skills, with the ability to leverage data to make informed decisions and optimize campaigns
• High attention to detail, with a focus on delivering quality results
• Excellent project management skills with the ability to manage multiple campaigns and priorities
• Strong communication and interpersonal skills, with a collaborative mindset

What Will Make You Stand Out:

• Hands-on experience with ABM (Account-Based Marketing) strategies
• Experience supporting the execution of webinars, events, tradeshows, etc.
• Familiarity with social selling through LinkedIn (Dux-Soup experience a plus)
• Knowledge of lead scoring and nurturing methodologies and best practices
• Experience working at a startup, in a remote or distributed team environment
• Marketing experience in Public Cloud, SaaS, or Cybersecurity space

Why You’ll Like Working Here:

• A dynamic company that rewards high performers.
• Collaborative team environment that values multiple perspectives and fresh thinking.
• Continuously learn. Ongoing training, development, and mentorship opportunities for even the most insatiable learner.
• Work from home
• Medical, Dental, Vision, HSA, Life, and 401K
• Unlimited Vacation
• Stock options

ClearDATA is an EEO/AA employer M/F