Performance Marketing Manager

Ladders; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Impactful healthcare work

Annual wellness scans

Career growth

Team events

Flexible vacation

401(k) plan

Health coverage

Job summary

Ladders seeks a Performance Marketing Manager to own paid acquisition across social and search for a healthcare leader, driving efficient growth and measurable patient engagement.

The role collaborates with creative, analytics, and cross-functional marketing teams to refine campaigns and scale media investments through data-driven testing.

Qualifications

• 5–8 years of experience managing paid social and paid search campaigns.
• Experience managing seven-figure monthly budgets targeting CPA and ROAS.
• Proficiency in Meta, TikTok, Google Ads, and Microsoft Ads.
• Strong analytical skills to interpret data for performance insights.
• Familiarity with Pinterest, Reddit, and Google Analytics is a plus.
• Excellent collaboration skills in fast-paced environments.
• Experience in high-AOV consumer or healthcare categories is beneficial.

Responsibilities

• Manage daily campaign operations across paid social and search platforms.
• Update ad copy and creative assets in collaboration with the team.
• Implement structured testing to identify successful performance drivers.
• Analyze performance metrics to align with acquisition goals.
• Support new channel rollouts as the media mix expands.
• Collaborate on measuring campaign effectiveness and optimizing inputs.
• Prepare reports and insights for weekly performance reviews.
• Utilize media technology for large-scale campaign management.

Skills

Paid social & search

Budget management

Analytics

Collaboration

Healthcare experience

Tools

Meta

TikTok

Google Ads

Microsoft Ads

Pinterest

Reddit

Google Analytics

Job description

For our client, we are seeking a Performance Marketing Manager to join the team of a leader in the Healthcare space. This role will own paid acquisition efforts across social and search channels, with a focus on driving efficient growth and measurable patient engagement. The manager will partner closely with creative, analytics, and cross-functional marketing teams to refine campaign performance and scale media investments. Success in this position will depend on using data-driven testing and optimization to improve CPA, ROAS, and overall acquisition outcomes.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $120,000 – $150,000 annually

Responsibilities

• Manage daily campaign operations across paid social and search platforms
• Update ad copy and creative assets in collaboration with the team
• Implement structured testing to identify successful performance drivers
• Analyze performance metrics to align with acquisition goals
• Support new channel rollouts as the media mix expands
• Collaborate on measuring campaign effectiveness and optimizing inputs
• Prepare reports and insights for weekly performance reviews
• Utilize media technology for large-scale campaign management

Qualifications

• 5–8 years of experience managing paid social and paid search campaigns
• Experience managing seven-figure monthly budgets targeting CPA and ROAS
• Proficiency in Meta, TikTok, Google Ads, and Microsoft Ads
• Strong analytical skills to interpret data for performance insights
• Familiarity with Pinterest, Reddit, and Google Analytics is a plus
• Excellent collaboration skills in fast-paced environments
• Experience in high-AOV consumer or healthcare categories is beneficial

Benefits

• Opportunity to positively impact healthcare and patient lives
• Free whole-body scans for all team members
• Growth opportunities tailored to individual career paths
• Weekly team-building events to foster relationships
• Flexible vacation policy to prioritize wellbeing
• 401(k) plan for retirement savings
• Comprehensive health, dental, vision, and mental health coverage

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.