Performance Marketing Manager

Medbridge; Northern (KY); Hybrid; USD 125,000 - 135,000; Full time

Job summary

Medbridge is a remote-first healthcare software company seeking a Performance Marketing Manager to own end-to-end paid media for two buying motions across healthcare settings.

You will work hands-on in ad platforms, manage a six-figure monthly budget, and shape messaging for SMBs and large health systems while partnering with analytics, product, and lifecycle teams to drive defined metrics.

Qualifications

• 6+ years of digital marketing experience, SaaS preferred.
• Proven success in building and scaling PPC campaigns across funnel.
• Experience with offline conversion tracking and Google Tag Manager.
• Analytical mindset with data-driven growth focus.

Responsibilities

• Own full-funnel paid media strategy across Google, Bing, Meta, LinkedIn.
• Drive lead generation and pipeline via paid channels.
• Lead campaigns from ideation to launch, remarketing, and reporting.
• Integrate AI to automate reporting and deployment.
• Optimize landing pages with web and lifecycle teams.
• Report on CAC, ROAS, CPL and channel efficiency.
• Develop audience targeting including ABM and retargeting.

Skills

Digital marketing

PPC campaigns

Analytics mindset

Multi-channel funnels

Tools

Meta

Google

Microsoft

LinkedIn

Reddit

Job description

All Jobs > Performance Marketing Manager

Join the team shaping the future of healthcare! Medbridge is a dynamic software company working with the country’s largest healthcare providers to build technology solutions that help patients get better faster while decreasing the overall cost of care.

• 15 years serving Acute, Post-Acute, and Ambulatory settings.
• 4,000+ organizations, 360,000+ healthcare providers, and 15 million patients served annually.
• 9 of the top 10 largest hospitals and health systems, 9 of the top 10 largest private practices, and 6 of the top 10 largest home health agencies run on Medbridge.

Why work at Medbridge?

• We are mission driven. Our mission is clear—we want to help everyone move well, feel well, and live well.
• Medbridge's Educate is built in-house by 600+ named instructors, many of whom wrote the guidelines clinicians already follow.
• Medbridge's Care gives those clinicians home exercise programs, patient education, clinical pathways, remote therapeutic monitoring, and outcomes collection inside the workflows they already use.

Where do we hire?

We are a remote first company and we hire ONLY in the following states: AZ, CO, FL, GA, ID, IL, KS, MA, MI, MN, MO, NH, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, and WI.

Role Description

You will run Medbridge paid media end to end, and you will be doing it for two different buying motions at the same time, across multiple healthcare settings.

Individual clinicians and small business owners buy Medbridge for themselves at medbridge.com, via a self-service purchasing motion. Mid-market and Enterprise organizations buy through a managed sales process for an entire workforce, from single-site practices to the largest health systems in the country. Different economics, different messaging, different channels, different competitors. Most paid marketers get to learn one of those motions. Here you will get both, across a plethora of different care settings and provider disciplines, and you will do it with a monthly six figure budget across channels.

This is a hands-on-keys role. You will be in the ad platforms every day, building and adjusting the work yourself. An entrepreneurial individual with a creative and resourceful approach will be most successful in this role.

In this role you will:

• Own the full-funnel paid media strategy and daily management across Google, Bing, Meta, Linkedin, and other self-serve ad platforms
• Execute a strategic vision for how we drive full funnel engagement, lead generation pipeline (MQLs), and bottomline revenue and pipeline through our paid channels
• Lead digital campaigns and projects, from creative brief ideation through launch, remarketing, and reporting
• Integrate AI into processes to streamline and automate reporting, deployment, and campaign processes
• Optimize landing page and conversion rates in partnerships with web and lifecycle teams
• Report on campaign performance to drive improvement against metrics goals including CAC, ROAS, CPL, pipeline contribution and channel efficiency
• Build, enrich, and organize audience and targeting strategy, including lookalike/matched audiences, retargeting, and account-based targeting (ABM) for priority segments
• Contribute expertise on marketing operations related to paid media - offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs
• Align paid media with SEO/AEO/GEO strategy and ensure the channels work in tandem to drive leads, meetings, pipeline, and revenue

What will make you succeed:

• 6+ years of digital marketing experience; prefer experience in SaaS
• Demonstrated success in building, running, and scaling PPC campaigns at all stages of the funnel, across platforms (Google, Meta, Microsoft, LinkedIn, Reddit)
• Mastery of platform setup and reporting in relation to offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs
• Analytics-first mindset with an interest in experimentation and data synthesis to drive digital growth
• Expert in multi-channel conversion funnels and knowledgeable of remarketing best practices
• Healthcare experience or knowledge not required but highly desirable

Tools

• Ad Platforms: Meta, Google, Microsoft, LinkedIn, Reddit
• Code: HTML, CSS, SQL

Our Values:

Excellence:

A job worth doing is a job worth doing RIGHT.

• We believe that excellence is never an accident. It’s the result of high intention, sincere effort, and intelligent execution.
• We are change-makers who push the boundaries of what is possible, continually reimagining patient care.
• We realize that our work impacts people’s health and demands that we hold ourselves to the highest possible standards.
• We know a good thing when we see it; when exceptional talent comes our way, we hire them and help them grow.
• We understand the value of time, and we give our best effort every day because we have a day in which to give it.

Fortitude:

Our goals are big. Our dedication is bigger.

• We embrace ambitious and challenging projects with confidence in our ability to achieve them together.
• We are courageous as we venture into the unknown.
• We persevere in the face of difficulties.
• We do not let perfection be the enemy of progress; we focus on taking the next best step forward.
• We take ownership of our mistakes and of our successes, and we learn from both.

Service:

We work for something more important than ourselves.

• We care deeply about our colleagues, customers, and patients, ensuring our work at Medbridge has a lasting impact.
• We take a multi-disciplinary, data-oriented approach to solving problems.
• We lead with confidence and humility, embracing a servant-leadership mindset as we support and challenge one another to reach our shared goals.
• We know that if we do great work, we help people live healthier lives.

Salary Range: $125,000- $135,000

At Medbridge, salary ranges are assigned to a job based on 3rd party salary benchmark surveys. Individual pay within this range is informed by the candidate’s skills, capabilities, and experience.

We embrace diversity and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, your identity expression, or whatever else makes you unique, if you want to raise the bar and join an amazing team of passionate people, then we’d love to work alongside you at Medbridge.