Performance Marketing Manager

Intelliswift - An LTTS Company; San Jose (CA); Hybrid; USD 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a Performance Media Manager to lead innovative acquisition strategies for their Document Cloud products. In this dynamic role, you will blend data-driven insights with creative solutions to enhance customer engagement and drive growth. Collaborating with cross-functional teams, you will craft impactful media campaigns and optimize performance across various platforms. If you're passionate about digital media and eager to make a significant impact in a fast-paced environment, this is the opportunity for you!

Qualifications

• 5+ years of digital media experience required.
• Proven expertise in performance media across various channels.

Responsibilities

• Drive acquisition and engagement programs for Document Cloud products.
• Develop performance media strategies and grow annual recurring revenue.

Skills

Performance Media Expertise

Analytical Skills

Digital Media Experience

Creative Trafficking

Project Management

Communication Skills

Education

Bachelor's Degree or higher

Tools

DSP Platforms

Paid Social Platforms

Google Ads

Job description

3 weeks ago Be among the first 25 applicants

Intelliswift - An LTTS Company provided pay range

This range is provided by Intelliswift - An LTTS Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$63.38/hr - $63.38/hr

Job Title: Performance Media Manager

Location: San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid – 2-3 days/week onsite)

Duration: 12 months

Contract Type: W2 only

Pay Rate: $63.38/Hour

Duties:

• As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Client’s Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
• In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers.
• Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR).
• You’ll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

Responsibilities:

• Actively support Campaign and Go-to-Market team’s objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing client’s customers.
• Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
• Upload assets into internal creative tool for trafficking
• Go into paid social platforms to QA campaign and creative set-up
• Develop and execute detailed testing plans, including tracking and measurement
• Own 1st party audience targeting segmentation and suppression strategy
• Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
• Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
• Craft meaningful insights for weekly and quarterly reports
• Support quarterly business reviews and campaign wrap-ups
• Regularly contribute to media standards and campaign processes
• Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
• Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
• Continuously test creative and placements

Required Skills:

• Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.
• Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.
• In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
• Ability to learn our technology, products, and systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to plan, manage and work on multiple projects and schedules
• Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility

Education:

• 5+ years of digital media experience
• Bachelor's Degree or higher

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Software Development, Technology, Information and Media, and Advertising Services

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