Performance Marketing Manager

VSCO; United States; Remote; USD 160,000 - 175,000; Full time

Job summary

An innovative platform is seeking a Performance Marketing Manager to lead user acquisition and engagement strategies. This role is crucial for driving growth through paid media, app store optimization, and affiliate marketing. The ideal candidate will possess a strong analytical mindset and a passion for creative communities, ensuring campaigns are optimized for maximum ROI. Join a collaborative and inclusive culture that values creativity and input from all employees. This exciting opportunity allows you to make a significant impact in a dynamic environment while working with a team that celebrates diversity and fosters professional growth.

Benefits

Virtual first workplace

Bi-annual company-wide travel events

Competitive Salary & Equity

Healthcare insurance

Flexible Time Off

Company-paid parental leave

401K retirement plan

Paid sick time

11 paid holidays

Qualifications

• 5+ years in performance marketing with a focus on mobile app acquisition.
• Strong understanding of ASO principles and managing paid media campaigns.

Responsibilities

• Develop and execute paid media strategies to drive user acquisition.
• Manage budgets and optimize campaigns across various platforms.
• Analyze data for trends and provide insights for performance optimization.

Skills

Performance Marketing

Data Analysis

Campaign Management

App Store Optimization

Affiliate Marketing

Communication Skills

Problem-Solving

Education

Bachelor's degree in Marketing

Higher degree in Business or related field

Tools

Google Analytics

AppsFlyer

Adjust

Job description

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About the role

VSCO is seeking a dynamic and results-driven Performance Marketing Manager to lead our paid media, acquisition, and app store optimization efforts. This role is pivotal in driving user growth and engagement by strategically leveraging various performance marketing channels. The ideal candidate will possess a strong analytical mindset, a deep understanding of the mobile app ecosystem, and a passion for creative communities. You will be responsible for optimizing campaigns across platforms, managing budgets, and delivering actionable insights to achieve our acquisition goals.

The day-to-day

1. Paid Media Strategy & Execution:
   • Develop and execute comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition and engagement.
   • Manage and optimize campaign budgets, bids, and targeting to maximize ROI.
   • Conduct A/B testing and analyze campaign performance to identify areas for improvement.
   • Stay up-to-date with the latest trends and best practices in paid media.
2. Acquisition Marketing:
   • Drive user acquisition through a data-driven approach, focusing on key metrics such as CAC, LTV, and retention.
   • Identify and evaluate new acquisition channels and opportunities.
   • Collaborate with cross-functional teams (product, design, engineering) to optimize the user onboarding and conversion funnel.
3. App Store Optimization (ASO) & App Store Ads:
   • Develop and implement ASO strategies to improve app visibility and organic downloads.
   • Conduct keyword research, optimize app store listings (title, description, screenshots, videos), and monitor app store rankings.
   • Manage and optimize Apple Search Ads.
   • Analyze and report on ASO performance and provide recommendations for continuous improvement.
4. Affiliate Marketing:
   • Manage and grow a VSCO affiliate program.
   • Identify and onboard new affiliate partners.
   • Track and analyze affiliate performance, and optimize campaigns to drive conversions.
5. Reporting & Analytics:
   • Develop and maintain comprehensive performance reports and dashboards.
   • Analyze data to identify trends, insights, and opportunities for optimization.
   • Provide regular updates and recommendations to stakeholders.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a focus on mobile app acquisition.
• Proven track record of success in managing paid media campaigns across various platforms.
• Strong understanding of ASO principles and best practices.
• Experience managing affiliate marketing programs.
• Proficient in using analytics tools (e.g., Google Analytics, AppsFlyer, Adjust).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Experience working in the creative/photography app space or another app aimed at a relatively small slice of professionals and hobbyists is highly preferred.
• Passion for photography and the creative community is a plus.

Nice to haves

• Experience with media measurement and data visualization tools.
• Knowledge of mobile app development and product management.
• Familiarity with marketing automation platforms.

Job Perks

• A virtual first workplace with bi-annual company-wide travel events to connect and play.
• Competitive Salary & Equity.
• Healthcare insurance, vision, dental insurance for employees and families.
• Flexible Time Off.
• Company-paid parental, medical and caregiver leave.

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $160,000 - $175,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.