Performance Marketing Manager

HookedCRM; Saint Petersburg (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Hooked CRM is seeking a Performance Marketing Manager to own paid acquisition and drive growth. You will focus on Meta ads while managing Google, Reddit, and emerging channels to generate qualified opportunities and improve the full funnel performance.

You will collaborate with sales, product, design, and leadership to optimize campaigns, track metrics, and inform GTM strategy. SaaS/B2B marketing experience is highly valued.

Qualifications

• Hands-on experience with Meta Ads and Google Ads for lead generation.
• Experience on Reddit/LinkedIn or emerging channels is a plus.
• Strong understanding of paid social strategy and conversion optimization.
• Experience marketing SaaS or B2B products preferred.
• Ability to analyze campaigns and make data-driven decisions.

Responsibilities

• Own paid acquisition strategy across Meta, Google, Reddit, and emerging platforms.
• Lead Meta Ads: structure, targeting, retargeting, creative testing, optimization, scaling.
• Build campaigns focused on leads, demos, and customer acquisition.
• Manage budgets and allocate spend to best-performing campaigns and channels.
• Develop testing strategies across messaging, audiences, offers, creative, and landing pages.
• Contribute to GTM, product launches, promotions, and market positioning.
• Collaborate with design and product to develop performance-driven creative and messaging.
• Create clear briefs from audience insights and performance data.
• Partner with sales leadership to evaluate lead quality and conversion rates.
• Track CPL, cost per demo, CAC, conversion rate, ROAS, and lead-to-sale.
• Ensure conversion tracking, pixels, UTMs, and analytics are properly implemented.
• Identify trends, bottlenecks, and new acquisition opportunities.

Skills

Meta Ads

Google Ads

Paid social strategy

Conversion optimization

Campaign testing

Analytics

Collaboration

Tracking/Attribution

SaaS marketing

Lead generation

Tools

Pixels

UTM tagging

Analytics tools

Job description

Hooked CRM is hiring a Performance Marketing Manager to own our paid acquisition strategy and help drive the next stage of growth for our platform.

This role will focus primarily on Meta Ads while also managing campaigns across Google Ads, Reddit Ads, OpenAI advertising opportunities, and other emerging channels. You will work closely with sales, product, design, and leadership to generate qualified opportunities and continuously improve performance across the full customer acquisition funnel.

What You'll Do

• Own paid acquisition strategy across Meta, Google, Reddit, and emerging advertising platforms.
• Serve as the primary owner of Meta Ads, including campaign structure, targeting, retargeting, creative testing, optimization, and scaling.
• Build and manage campaigns focused on qualified leads, demo bookings, and customer acquisition.
• Manage budgets and allocate spend toward the strongest-performing campaigns, audiences, creatives, and channels.
• Develop structured testing strategies across messaging, audiences, offers, creative, and landing pages.
• Contribute to Hooked CRM's broader go-to-market strategy, product launches, promotions, and market positioning.
• Work closely with graphic design and product teams to develop performance-driven creative and campaign messaging.
• Create clear creative briefs based on audience insights, campaign goals, and performance data.
• Partner with sales leadership to evaluate lead quality, objections, conversion rates, and downstream revenue performance.
• Track and improve key metrics including CPL, cost per demo, CAC, conversion rate, ROAS, and lead-to-sale conversion rate.
• Ensure conversion tracking, attribution, pixels, UTMs, and analytics are properly implemented.
• Identify performance trends, funnel bottlenecks, and new acquisition opportunities.

What We're Looking For

• Hands-on experience managing Meta Ads and Google Ads for lead generation or customer acquisition.
• Experience with additional platforms such as Reddit, LinkedIn, or emerging advertising channels is a plus.
• Strong understanding of paid social strategy, targeting, retargeting, creative testing, and conversion optimization.
• Experience marketing SaaS, technology, CRM, sales, or B2B products strongly preferred.
• Strong understanding of conversion funnels and the relationship between marketing performance and sales outcomes.
• Comfortable analyzing campaign data and making performance-driven decisions.
• Experience working with designers, product teams, developers, and sales teams.
• Strong knowledge of tracking, attribution, pixels, conversion events, UTMs, and analytics platforms.
• Strong written communication and direct-response marketing skills.
• Ability to take ownership of multiple campaigns while maintaining consistent brand positioning.

You’ll Be Successful in This Role If You

• Focus on revenue and customer acquisition, not just clicks and impressions.
• View campaigns, creative, landing pages, and the sales funnel as one connected system.
• Enjoy testing new ideas and quickly applying what you learn.
• Can balance performance marketing with strong brand consistency.
• Can translate product capabilities into compelling marketing campaigns.
• Take ownership of results and continuously look for ways to improve performance.
• Stay current with changes across advertising platforms and emerging acquisition channels.