Performance Marketing Manager

Grow Therapy; New York (NY); On-site; USD 107,000 - 141,000; Full time

Job summary

Grow Therapy is seeking a performance marketer to enhance client acquisition through innovative marketing strategies. The role involves optimizing campaigns, analyzing data for growth, and collaborating across teams. Ideal candidates have extensive experience in managing paid media budgets and a strong analytical background.

Benefits

Flexible Time Off

Company-wide winter break

Mental health mornings

Wellness Stipend

In-office meals and snacks

Continuous learning opportunities

Qualifications

• 7+ years of experience managing large paid media budgets.
• Experience with acquisition marketing for a mobile app.

Responsibilities

• Build and optimize campaigns across search, social, and other channels.
• Analyze cross-channel data to drive cost-efficient growth.
• Manage internal and external relationships for growth.

Skills

Analytical Skills

Creativity

Organization

Job description

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

We are looking for a world-class performance marketer who is eager to drive forward Grow’s mission, and will do so by reaching new clients across a variety of growth initiatives. You will work closely with our paid media and growth teams to own and scale efforts across existing and new channels, and will have a direct hand in building our strategy to unlock new acquisition and demand gen opportunities.

What You’ll Be Doing:

• Build and optimize campaigns across search, social, and other channels, maintaining a high velocity testing roadmap to explore new opportunities and constantly iterate
• Analyze and triangulate cross-channel data to inform decision making, applying key learnings to drive cost-efficient growth
• Execute tests across creative, copy, audience, and landing pages to make consistent gains, collaborating with our design, data, and product teams along the way
• Seamlessly balance and manage both internal and external relationships, utilizing agencies, vendors, and creators/contractors where needed to support growth
• Ideate on creative ways to message Grow’s value propositions in order to best reach and resonate with potential clients

The salary range for this position is $107,681.00 - $140,760.00 USD.

You’ll Be a Good Fit If:

• You can take full ownership of a core channel/focus area, and are able to regularly develop experiment frameworks and test hypotheses to increase yield
• You have 7+ years of experience managing large paid media budgets (high growth DTC startup and/or healthcare background is a plus)
• You are analytically self-sufficient, and can use data tools to analyze the funnel, make decisions, and clearly communicate progress towards KPIs
• You have a keen understanding what drives creative that performs, and are on top of the latest paid media/industry trends
• You are extremely organized and detail-oriented, and are comfortable prioritizing across a high volume of tasks in a fast-moving environment
• You have experience with acquisition marketing for a mobile app and have utilized a mobile measurement tool

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume.

Note: Please upload your resume in PDF format

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 11, 2025.

Please see the independent bias audit report covering our use of Covey here .

• The chance to drive impact within the mental healthcare landscape from day one
• Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
• Flexible Time Off
• Company-wide winter break
• Mental health mornings (2 hours each week)
• Wellness Stipend
• In-office meals and snacks
• Continuous learning opportunities
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

As part of our recruitment process, we use a third-party AI tool (Covey) to assist in the initial screening of resumes and applications. This tool analyzes candidates' qualifications based on the information provided in the application to identify potential matches. Certain features may qualify the tool as an AEDT (automated employment decision tool) under New York City Local Law, and may be considered an AI tool under other applicable state and city laws. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. Final hiring decisions are made by our human recruitment team, and no automated system makes the ultimate decision regarding hiring. We began using Covey Scout for Inbound on January 11, 2025. The independent bias audit report covering our use of Covey here .

By submitting your application, you acknowledge and consent to the use of automated tools in our recruitment process. You also understand that your application may be processed by AI systems as part of the screening and selection process.
We are committed to ensuring transparency in our hiring practices. If you have any questions about how our AI tools work, or if you would like to request additional information, please contact [e-mail] you require an accommodation due to a disability, or if you have concerns regarding the use of AI in our hiring process, please [e-mail] will be happy to provide assistance or discuss alternative methods for participating in our recruitment process.

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