Performance Marketing Manager

bostonproper

Boca Raton (FL)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

401k match

Paid time off

Merchandise discount

Company bonus

Pet insurance

Onsite gym

EV charging stations

Job summary

Boston Proper is seeking a creative Performance Marketing Manager to lead end-to-end paid channels and partner with digital, brand, CRM, and merchandising teams. You’ll blend storytelling with data to drive ROAS and growth across Google, Meta, and emerging platforms.

You’ll own budgets, run experiments, and turn insights into action while keeping the brand chic and on-trend. A strong cross-functional collaborator with 5+ years of experience will thrive.

Qualifications

Bachelor's degree in marketing or related field.
5+ years of hands-on performance marketing experience with a track record of results.
Deep platform knowledge—especially Google Ads and Meta Ads Manager.
Experience with GA4 and multi‑touch attribution models.
Experience managing and optimizing multi‑channel budgets, including multi‑million annual investments.
Strong analytical skills and understanding of e‑commerce KPIs.
Strength in experimentation, CRO, scaling budgets, and spotting opportunities others miss.
A collaborative mindset and ability to communicate clearly with internal teams and external partners.

Responsibilities

Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and emerging formats.
Operate within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands-on daily.
Develop testing frameworks for audiences, creative, ad experiences, and bid strategies.
Allocate budgets to maximize performance while protecting margin and improving LTV.
Stay ahead of trends and channel shifts; turn insights into action.
Serve as the day-to-day partner with digital platform partners across all paid programs.
Bring internal direction and storytelling to life through performance‑forward execution.
Analyze performance using GA4, Northbeam, Domo, MMM tools, Shopify Plus data, and platform reporting.
Build hindsight reports and creative recaps that make insights clear and actionable.
Translate brand storytelling into paid experiences that convert.

Skills

Performance marketing

Strategic thinking

Data-driven

Cross-functional

Storytelling

Education

Bachelor's degree in marketing or related field

Tools

GA4

Google Ads

Meta Ads Manager

Northbeam

Domo

MMM tools

Shopify Plus data

Job description

At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so we strive to attract the best in our industry. They have different life experiences and educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.

We're searching for a creative and data-obsessed Performance Marketing Manager who is a strategic, hands‑on operator who can blend storytelling with serious results. We're looking for a marketer who's as comfortable with building campaigns as they are stepping back to understand the bigger business picture. You'll manage our paid channels end‑to‑end, partner closely with our digital partners, and collaborate across the brand, CRM, and social teams to turn insights into real results. This role is ideal for someone who enjoys delving into the details with platforms like Meta and Google, while also enjoying solving complex growth challenges.

Because you'll get to bring together everything you love‑strategy, data, creativity, and trend‑watching‑to help elevate a brand that's all about empowering women to feel confident, vibrant, and effortlessly chic. You'll help shape the way we show up across every screen… and you'll see the impact of your work every single day.

This is the perfect role for someone who can glide effortlessly between creative briefs, budget spreadsheets, and platform dashboards all while keeping the brand chic, on‑trend, and undeniably Boston Proper.

Key Responsibilities

Manager Every Paid Channel Like A Pro

Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and emerging formats.
Operate confidently within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands‑on daily.
Develop testing frameworks for audiences, creative, ad experiences, and bid strategies.
Allocate budgets with confidence and precision‑maximizing performance, protecting margin, and strengthening LTV without losing style.
Stay ahead of best practices, trends, and channel shifts, turning insights into action.

Own the Partner Relationship (And Make It Look Easy)

Serve as the day‑to‑day partner with the Digital platform partners across all paid programs.
Bring internal direction and storytelling to life through smart, performance‑forward execution.
Keep communication flowing between what's happening inside the brand and what's happening inside each paid channel.

Turn Data Into Decisions

Analyze performance using Northbeam, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting (Meta, Google, etc.).
Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring.
Decode attribution and incrementality to guide budget allocation and forecast accuracy.
Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance.

Elevate Creative Through a Performance Lens

Translate brand storytelling into paid experiences that convert.
Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution, and our digital‑first go‑to‑market approach.
Help shape creative briefs so our assets are as persuasive as they are pretty.
Submit creative requests and track needs across channels.
Use AI‑driven tools to refresh content, accelerate learning, and scale production intelligently.
Identify what's working and what needs a makeover through constant testing and optimization.

Test, Learn, Repeat

Build hypothesis‑driven testing roadmaps.
Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency.
Share wins (and learning) back with internal teams, so our entire brand evolves together.

Experience / Requirements

Bachelor's degree in marketing or related field
5+ years of hands‑on performance marketing experience with a track record of results
Deep platform knowledge—especially Google Ads and Meta Ads Manager
Experience with GA4 and multi‑touch attribution models
Experience managing and optimizing multi‑channel budgets, including multi‑million annual investments, with an ability to allocate spend thoughtfully across platforms and partners
Strong analytical skills and understanding of e‑commerce KPIs
Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others miss
A collaborative mindset and the ability to communicate clearly with internal teams and external partners
Analytical confidence is paired with creativity and curiosity—our favorite combination
An interest in fashion, brand storytelling, or women's lifestyle (preferred but not required)
Organized, detail‑oriented, and comfortable managing multiple projects in a fast‑paced environment