Performance Marketing Lead — ROI & Conversion Mastery

FourWebGroup; Wayne (NJ); On-site; USD 60,000 - 90,000; Full time

Job summary

FourWebGroup in Fairfield, NJ is seeking a Performance Marketing Specialist to lead and optimize paid campaigns across search and social channels.

You will plan, execute, and analyze campaigns, manage setup, tracking, and reporting, and collaborate with account managers and production teams to align initiatives with client objectives. This full-time, on-site role offers ongoing opportunities to stay current with platform updates and best practices.

Qualifications

• Strong communication and customer service skills for client collaboration.
• Solid market research and marketing strategy capabilities.
• Conversion-focused approach for lead generation and revenue growth.
• Experience with Google Ads, Meta Ads Manager, and analytics tools.
• Proficiency in data analysis, reporting, and optimization.
• Ability to manage multiple campaigns and deadlines.
• Agency experience is preferred.

Responsibilities

• Plan, execute, and optimize performance-driven digital campaigns across channels such as paid search and paid social.
• Manage campaign setup, tracking, and reporting.
• Analyze performance data and make recommendations to improve ROI and conversion rates.
• Collaborate with account managers and production team members to align campaigns with client objectives and messaging.
• Manage budgets, prepare performance dashboards, and stay up to date with platform updates and best practices.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Conversion Focus

Data Analysis

Reporting

Optimization

A/B Testing

Performance Forecasting

Organization

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Console

Job description

FourWebGroup in Fairfield, NJ is seeking a Performance Marketing Specialist to lead and optimize paid campaigns across search and social channels.

You will plan, execute, and analyze campaigns, manage setup, tracking, and reporting, and collaborate with account managers and production teams to align initiatives with client objectives. This full-time, on-site role offers ongoing opportunities to stay current with platform updates and best practices.