Senior Manager, Growth Marketing

Giftogram

Whippany (NJ)

On-site

USD 110,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Performance bonus

401(k) with company match

Medical, Dental, and Vision insurance

15 PTO days + paid holidays

Job summary

Giftogram in Whippany, NJ is looking for a Senior Manager of Growth Marketing to take ownership of paid acquisition strategies on Google and LinkedIn. The ideal candidate will leverage their 8-10 years of B2B digital marketing experience, especially in managing campaigns and analyzing data, to generate new contacts and support revenue operations.

This full-time, on-site role offers a competitive salary of $110,000 – $130,000 along with other perks including performance bonuses, insurance, and PTO days. Be part of a rapidly growing team at Giftogram!

Qualifications

Proven track record in building paid programs from scratch.
Hands-on experience with Google Ads and LinkedIn Campaign Manager.
Strong grasp of attribution modeling and revenue reporting.

Responsibilities

Own Google Ads and LinkedIn Campaigns end-to-end.
Drive contact generation for the sales team.
Build and manage HubSpot workflows.

Skills

Google Ads

LinkedIn Campaign Manager

SEO fundamentals

Data analysis

Audience targeting

Education

8–10 years of B2B digital marketing experience

Tools

HubSpot

ZoomInfo

Meta Ads

Job description

About Giftogram

Founded in 2012, Giftogram has grown into a profitable B2B digital gift card platform. Our clients range from mid‑market companies and nonprofits to Fortune 500 brands worldwide. We help HR leaders, marketers, and operations teams run employee recognition, customer loyalty, research incentive, and promotional programs at scale and we’re growing fast.

Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We’re entering an exciting phase of growth and looking for curious, motivated people who want to make a real impact.

Position Information

Full‑Time
On‑Site
Whippany, NJ

About The Role

We’re hiring a Senior Manager, Growth Marketing to own paid acquisition and performance marketing across our most critical channels. This is the connective tissue between marketing, sales, and revenue operations, responsible for generating net new contacts for the sales team and supporting expansion within our largest accounts.

You’ll take full ownership of our Google and LinkedIn programs (currently managed by external partners), with Meta on the near‑term roadmap. You’ll work hands‑on on the platforms. You’ll build campaigns, set bids, optimize targeting, and own outcomes. This is a high‑ownership role for someone who thrives with real accountability and room to build.

The best paid programs are built with a strong organic search sensibility behind them. You’ll bring working familiarity with SEO fundamentals and a genuine curiosity about how AI‑generated answers are reshaping B2B search behavior — using those signals to sharpen audience targeting, keyword strategy, and content gap identification.

This role reports to the Head of Marketing and works closely with Revenue Operations and our Sales and Customer Success teams.

What You’ll Own

Paid Acquisition

Own Google Ads and LinkedIn Campaign Manager end‑to‑end — strategy, build, optimization, and budget management
Expand into Meta Ads as the channel roadmap matures
Drive net new contact generation for the sales team with clear CPL and contact‑to‑revenue accountability
Build and iterate on audience targeting, creative strategy, bidding, and landing page performance
Use organic search and keyword trend data to inform paid strategy — identifying where high‑intent demand exists and where paid can accelerate it

Expansion & Account Growth

Partner with Account Managers and Customer Success Managers to build targeted campaigns that support expansion within our largest accounts
Develop paid and lifecycle strategies that support upsell and cross‑sell motions alongside top‑of‑funnel acquisition

Attribution & Reporting

Own the demand gen dashboard — net new contacts, contact‑to‑activation rate, revenue influenced, and cost‑per‑acquisition are your primary metrics
Build attribution reporting in HubSpot that connects channel activity to revenue
Design rigorous measurement methodology — including test frameworks and control groups — so the team has clear, confident signal on what’s driving results
Partner with RevOps to ensure UTM structure, lead routing, and HubSpot tracking are airtight

Lifecycle & Marketing Automation

Build and manage HubSpot workflows tied to paid acquisition — lead nurture sequences, funnel stage progression, and routing logic
Use ZoomInfo for audience building, intent data, and list targeting to improve inbound quality and outbound precision

What “Good” Looks Like — 3 and 6 Months

By Month 3

Paid channels are running with clean attribution and a defined cost‑per‑acquisition baseline and contact‑to‑activation benchmarks by channel
Master demand gen dashboard is live with weekly reporting to leadership
Lead routing, UTM structure, and lifecycle workflows are fully operational
You have a clear perspective on where the biggest opportunities are and a test plan underway

By Month 6

Net new contacts from paid are measurable, attributed, and growing quarter over quarter — with activation and revenue influence tracked at the cohort level
At least one rigorous paid channel test has been run with statistically defensible conclusions
Expansion campaigns are running in support of our largest accounts, with AM and CS partnership in place
The team has a repeatable demand gen system built for scale

What You’ll Bring

This isn’t a checklist — it’s a description of the person who will actually thrive here.

Builder. You’ve built paid programs from the ground up and have a track record of results to show for it. You’re energized by ownership and a blank canvas.
Channel‑fluent. You have deep, hands‑on experience in Google Ads and LinkedIn Campaign Manager — you can go as deep as the work requires and know when to bring in support.
Analytically rigorous. You design tests that produce clear, defensible conclusions.
Commercially oriented. You think in contacts and revenue, not traffic. You understand how paid investment connects to revenue and growth and you build programs with that end in mind.
AEO aware. You follow how AI is changing search behavior — including the rise of AI‑generated answers in Google, Perplexity, and ChatGPT — and have a point of view on what it means for paid demand gen.
Collaborative and direct. You work well across sales, CS, and RevOps, communicate clearly, and bring a perspective to every conversation.

You Also Bring

8–10 years of B2B digital marketing experience, with at least 5 years hands‑on in paid search and paid social
Direct platform‑level experience in Google Ads and LinkedIn Campaign Manager; you build and optimize campaigns yourself
Strong grasp of attribution modeling and revenue reporting — you can connect ad spend to contacts and revenue and tell a clear story with the numbers
Hands‑on HubSpot experience for lifecycle marketing, campaign execution, and lead management
Familiarity with ZoomInfo or comparable intent and data enrichment tools
Working knowledge of SEO fundamentals and awareness of how answer engine optimization is evolving — enough to collaborate effectively and let it inform your paid work
AI‑forward working style — you use AI tools actively and look for opportunities to apply them to targeting, copy, and analysis

Nice To Have, But Not Required

Experience marketing a SaaS or fintech platform to HR, CX, or operations buyers
Hands‑on Meta Ads experience
Familiarity with ABM strategy or tools

Tools & Stack

CRM & Marketing Automation: HubSpot (deeply embedded, this is our system of record)
Targeting & Enrichment: ZoomInfo
Paid: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
SEO/AEO Tooling: Cognizo, Ahrefs or Semrush (familiarity helpful)
AI Tools: Claude and whatever else you bring to the job

What We Offer