Performance Marketing & Growth Manager

Jobless; Glendale, Northern (AZ, KY); Hybrid; USD 60,000 - 95,000; Full time

Job summary

MiftahPath is seeking a Performance Marketing & Growth Manager to drive growth for services and training programs. You will shape campaigns, position value, and generate qualified leads while improving conversions through data-driven performance management.

In this role, you will strengthen brand positioning and awareness, optimize campaigns using insights, and collaborate with sales and trainers to achieve enrollment growth and higher-quality leads.

Qualifications

• Marketing experience for services and/or training.
• Proven lead generation and enrollment growth.
• Strong understanding of B2B marketing funnels.
• Ability to manage campaigns across channels.
• Bachelor’s degree in marketing or related field.

Responsibilities

• Drive marketing growth for services and training programs.
• Shape campaigns, position value, generate qualified leads.
• Improve conversion through data-led performance management.
• Strengthen brand positioning and awareness.
• Optimize campaigns using performance insights.

Skills

Lead generation

Enrollment growth

B2B marketing

Campaign management

Strategic thinking

Customer-centric messaging

Collaboration with sales

Project management

Analytical decision-making

Education

Bachelor’s degree in marketing or related field

Tools

Marketing automation tools

CRM systems (Salesforce)

Google Analytics

Email marketing tools

Content marketing basics

SEO basics

Job description

Performance Marketing & Growth Manager

Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: MiftahPath

Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management.

Key Performance Indicators

• Increase qualified leads for services
• Grow training program enrollments
• Improve conversion rate from leads
• Strengthen brand positioning and awareness
• Optimize campaigns using performance insights

Qualifications

• Experience in marketing for services and/or training
• Proven track record of lead generation and enrollment growth
• Strong understanding of B2B marketing funnels
• Ability to manage campaigns across channels
• Bachelor’s degree in marketing or related field

Required Qualifications

• Marketing automation tools
• CRM systems (e.g., Salesforce)
• Email marketing and segmentation
• Google Analytics and reporting
• Content marketing and SEO basics
• Strategic thinking
• Customer-centric messaging
• Collaboration with sales and trainers
• Project management
• Analytical decision-making