Performance Marketing Designer for DTC Social Ads

Stealth; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Stealth, a fast-growing DTC digital health platform serving the U.S. market, seeks a Performance Marketing Designer with hands-on experience creating paid social ads for Meta (Facebook & Instagram).

This role focuses on direct-response creative, turning hooks and offers into ads that drive clicks and sales. You will own static and short-form video creatives across paid social channels, testing hooks, directions, and formats, using AI tools, motion, and typography to optimize performance, while

Qualifications

• 5+ years of professional design experience.
• Proven hands-on experience creating paid social performance creative for DTC, e-commerce, or B2C brands.
• Strong experience creating Meta (Facebook & Instagram) ads.
• A portfolio that clearly demonstrates real paid social / performance marketing work - not primarily branding, organic social, or general graphic design.
• Professional experience creating both static ads and short-form video ads, including UGC-style creative.
• Strong understanding of direct-response creative, hooks, conversion-focused advertising, and creative testing.
• Ability to create and iterate multiple creative variations based on performance data.
• Strong hands-on experience using AI image and video generation tools for marketing creative.
• Strong design fundamentals across typography, composition, hierarchy, and visual storytelling.
• Proficiency in Figma, Photoshop, Premiere Pro, and After Effects.
• Strong English communication skills and an understanding of U.S. consumer marketing.
• Experience working at a DTC/e-commerce brand or performance marketing/creative agency is a strong plus.
• DTC health, wellness, or subscription experience is a plus.

Responsibilities

• Design performance-driven static and short-form video ads for Meta (Facebook & Instagram) and other paid social channels
• Create UGC-style, testimonial, product-focused, motion, and AI generated ad creatives
• Turn hooks, customer pain points, offers, and marketing concepts into compelling direct-response creative
• Create multiple ad variations to test different hooks, messaging, formats, layouts, and visual directions
• Use motion, typography, subtitles, and animation to improve creative performance
• Use AI image and video generation tools as part of your day-to-day creative workflow
• Analyze creative performance and iterate based on results and feedback
• Collaborate closely with the creative strategist and marketing team on concepts, tests, and winning creative directions
• Move quickly and manage a high volume of creative in a fast-paced performance marketing environment

Skills

Paid social design

Direct-response creative

UGC-style video

AI image/video generation

Figma

Photoshop

Premiere Pro

After Effects

Meta ads

A/B testing

Performance analytics

Tools

AI image/video generation tools

Adobe Creative Suite

Job description

Stealth, a fast-growing DTC digital health platform serving the U.S. market, seeks a Performance Marketing Designer with hands-on experience creating paid social ads for Meta (Facebook & Instagram).

This role focuses on direct-response creative, turning hooks and offers into ads that drive clicks and sales. You will own static and short-form video creatives across paid social channels, testing hooks, directions, and formats, using AI tools, motion, and typography to optimize performance, while