Performance Marketing Copywriter

Ramsey Solutions; Nashville (TN); On-site; USD 62,000 - 75,000; Full time

Benefits offered by this job

Health insurance with HSA

401(k) with match

Wellness & grocery reimbursement

On-site cafe

Dependent care FSA

Cultural activities

Job summary

Ramsey Solutions is seeking a Performance Marketing Copywriter for Ramsey’s tax team. You will craft clear, persuasive messages across landing pages, paid ads, emails, and in-product messaging to drive engagement and growth.

You will collaborate with marketers, designers, paid media specialists, and product partners, translating customer insights into Ramsey’s trusted voice while improving performance through testing and data-driven decisions.

Qualifications

• 3+ years of professional experience writing marketing or advertising copy for organic and paid media
• Portfolio showing conversion-focused campaigns across digital channels
• Ability to write concise, persuasive copy and adapt voice across contexts

Responsibilities

• Write clear, compelling messaging across landing pages, paid ads, emails and other digital assets
• Translate customer insights into Ramsey’s trusted voice to drive engagement and conversions
• Collaborate with marketers, designers and product partners to optimize campaigns based on data

Skills

Marketing copywriting

SEO writing

Advertising copy

AI tools (ChatGPT/Claude)

Tools

SEO tools

Landing page builders

Job description

Description

Team: Ramsey Trusted

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location

Franklin, TN—on-site, relocation assistance available, flexible schedules available

Salary

$62,000-$75,000/year*

• Range depends on skill level and overall experience + profit sharing + benefits

A Little Bit About Us

You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission

Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste Of Our Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)


• 401(k) retirement plan with 4% match/company contribution


• Annual wellness, counseling and grocery membership reimbursement


• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar


• Dependent care FSA


• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where And How You’d Work

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You’ll Do In This Role

As a Performance Marketing Copywriter for Ramsey’s tax team, you’ll write clear, compelling messaging across multiple channels, including landing pages, paid ads, email campaigns, in-product messaging and other digital marketing assets that drives engagement, conversion and business growth.

Your marketing copy will help people find the right next step for their tax needs, whether that’s helpful content, our online filing service or RamseyTrusted tax professionals or attracting top-notch tax pros to join our program.

Working alongside marketers, designers, paid media specialists, and product partners, you’ll translate customer insights into messaging that reflects Ramsey’s trusted voice while contributing to a mission that matters.

Success in this role means producing exceptional copy, thinking strategically about customer behavior, and continuously improving performance through testing, collaboration and data-informed decision making.

You’re Likely a Strong Match If You

• Have 3+ years of professional experience writing marketing or advertising copy for organic and paid social media, email, video and radio scripts, landing pages and other communications (writing for SEO and AIO is a plus!)


• Have a portfolio showcasing conversion-focused marketing campaigns across digital channels (required)


• Know how to write concise, persuasive copy that motivates customers to take action


• Write in a conversational voice and can adapt your style across different contexts and audiences


• Enjoy collaborating with marketers, designers and cross-functional teams to launch and optimize campaigns based on performance data


• Can balance creativity with business goals and customer needs


• Are excited to learn and write in Ramsey’s distinctive brand voice


• Use feedback to continuously improve your craft


• Leverage AI tools like ChatGPT or Claude in your workflow to increase efficiency while maintaining high-quality work

What Winning Looks Like

• Creates high-quality, brand-aligned copy that consistently supports marketing objectives and business growth


• Writes compelling messaging that improves customer experience, engagement and conversion across digital channels


• Produces thoughtful, polished work with strong attention to detail and minimal revisions


• Uses customer insights, testing and campaign performance data to strengthen messaging over time


• Understands the business strategy behind every project and writes with measurable outcomes in mind


• Partners effectively across marketing, creative, product and paid media teams to move projects forward quickly


• Contributes to a collaborative, low-drama team culture by communicating well, embracing feedback, and helping teammates succeed


• Looks for smarter, more efficient ways to work while maintaining Ramsey’s high standards for quality

Other Stuff To Know

We’re looking for people who are passionate about our mission. This isn’t just a J‑OB. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

EOE, including disability/vets