Performance Marketing & Attribution Lead

Healy World; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Premium healthcare

Generous PTO and Birthday PTO

Summer Fridays

Technology stipend

401k matching

Lunch

Wellness allowance

Training opportunities

In-person and virtual events

Job summary

Ingenio is seeking a Performance Marketing Manager (Attribution & MarTech) to own our tracking stack and measurement framework for Keen. You’ll bridge data engineering and analytics, ensuring accurate attribution across paid social and search campaigns while scaling engagement.

You’ll work with the Director of Performance Marketing to optimize CAC, implement advanced attribution methods, and drive data-driven decisions across Meta, TikTok, Google, and Apple ad ecosystems from our San Francisco

Qualifications

• 3–5 years in performance marketing or analytics with tracking/attribution ownership.
• Experience measuring attribution across multiple channels and platforms.
• Strong technical comfort with tagging infrastructure and data flows.

Responsibilities

• Own tracking stack: pixels, GTM, CAPI, and MMP integrations to ensure data accuracy.
• Lead multi-touch attribution, MMM, and incrementality tests across campaigns.
• Manage paid social campaigns with data-guided budget allocation.
• Collaborate with Data Eng & Analytics to build data feeds and pipelines.
• Design and run holdout tests, geo experiments, and A/B tests for CAC optimization.
• Partner with creative teams to leverage data for landing page and asset optimization.

Skills

Performance marketing

Marketing analytics

Attribution modeling

Multi-touch attribution

MMPs (AppsFlyer/Adjust)

SQL

Excel/Sheets

BI tools (Tableau/Looker)

Tools

Google Tag Manager

Web pixels

CAPI

AppsFlyer

Adjust

Job description

Ingenio is seeking a Performance Marketing Manager (Attribution & MarTech) to own our tracking stack and measurement framework for Keen. You’ll bridge data engineering and analytics, ensuring accurate attribution across paid social and search campaigns while scaling engagement.

You’ll work with the Director of Performance Marketing to optimize CAC, implement advanced attribution methods, and drive data-driven decisions across Meta, TikTok, Google, and Apple ad ecosystems from our San Francisco