Growth & Creative Performance Marketing Manager

Ingenio; San Francisco (CA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Premium medical, dental, and vision

Generous holiday and PTO (Birthday PTO

Summer Fridays

401k matching

Wellness allowance

Training & development

In-person & virtual events

Job summary

Ingenio is seeking a Performance Marketing Manager (Growth & Creative) to drive Paid Social and Search campaigns for Keen, blending data insights with creative development. You’ll coordinate with our Director of Performance Marketing to scale user acquisition while ensuring post-click optimization across Meta, TikTok, Google, and Apple Search Ads.

This role requires being in our San Francisco office at least 3 days per week (Tue-Thu).

Qualifications

• 3-5 years of hands-on experience in performance marketing, managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment.
• Proven track record designing, briefing, and analyzing performance creative and data-driven campaigns.
• Strong technical comfort with marketing infrastructure including web pixels, GTM, CAPI, and MMPs like AppsFlyer or Adjust.
• Fondness for data and proficiency with Excel/Google Sheets to spot trends and optimize campaigns.
• Ability to leverage AI tools to streamline workflows, generate asset variations, and speed up analysis.

Responsibilities

• Drive paid social and search execution across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
• Own the performance creative and landing page pipeline; develop data-driven briefs and convert landing pages to align with ad creatives.
• Ensure tech hygiene of accounts; manage pixel implementations, conversion setups, and data feeds with product and data teams.
• Collaborate with Data Engineering and Analytics to build robust data feeds, refine attribution, and translate data into actionable insights.
• Run rigorous A/B tests across creatives, copy, landing pages, and audience segments to improve CAC and post-click performance.
• Monitor dashboards and report on daily/weekly creative performance, conversion rates, and channel health to surface growth opportunities.

Skills

Paid Social

Creative Strategy

Data Analysis

MarTech

AI tools

Tools

Google Tag Manager

Conversion APIs (CAPI)

AppsFlyer or Adjust

Job description

Ingenio is seeking a Performance Marketing Manager (Growth & Creative) to drive Paid Social and Search campaigns for Keen, blending data insights with creative development. You’ll coordinate with our Director of Performance Marketing to scale user acquisition while ensuring post-click optimization across Meta, TikTok, Google, and Apple Search Ads.

This role requires being in our San Francisco office at least 3 days per week (Tue-Thu).