Performance Marketing Associate – Digital Growth

Abacus Global Management; Orlando (FL); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Bonus opportunities

Job summary

Abacus Global Management, based in Orlando, FL, seeks a Marketing Associate to own day-to-day performance marketing. You’ll manage paid campaigns across Google Ads, Meta, and other platforms, aiming for a steady flow of qualified leads and customers.

You’ll collaborate with sales and operations to hit growth targets. You should enjoy digging into data, running tests, and owning outcomes, with strong attention to detail and clear communication.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 2+ years of experience in performance or digital marketing.
• Hands-on experience managing campaigns in Google Ads or similar platforms.
• Comfort working with data in Google Analytics, spreadsheets, or reporting dashboards.

Responsibilities

• Monitor daily lead volume and pacing, adjusting campaigns to maintain a steady flow of quality leads.
• Manage paid campaigns in Google Ads, Meta, and other platforms including budgets, bids, keywords, and ad copy.
• Track lead quality with the sales team using CRM data; identify what's working and where spend is wasted.
• Maintain conversion and call tracking with UTM, GA4, and GTM; update website and landing pages in WordPress.

Skills

Digital marketing

Campaign optimization

Data analysis

Communication

Self-starter

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

WordPress

Google Tag Manager

CRM systems

Job description

Abacus Global Management, based in Orlando, FL, seeks a Marketing Associate to own day-to-day performance marketing. You’ll manage paid campaigns across Google Ads, Meta, and other platforms, aiming for a steady flow of qualified leads and customers.

You’ll collaborate with sales and operations to hit growth targets. You should enjoy digging into data, running tests, and owning outcomes, with strong attention to detail and clear communication.