Performance Marketing and Paid Media Specialist

Laguna Tools; Huntington Beach (CA); Presencial; USD 90 000 - 140 000; Tempo integral

Resumo da oferta

Laguna Tools is seeking an experienced Performance Marketing & Paid Media Specialist to lead our paid digital advertising programs and drive qualified sales leads, e‑commerce growth, and measurable returns across our CNC equipment, Classic Machinery, parts, accessories, and aftermarket businesses.

The ideal candidate combines strong technical expertise with commercial judgment and understands how to connect advertising spend to sales opportunities, revenue, and profitability.

Qualificações

• Bachelor's degree in Marketing, Business, Analytics, or related field preferred.
• Equivalent relevant performance marketing and commercial experience will be considered.
• 5–8+ years of progressive experience in performance marketing, paid media, or digital acquisition.
• Experience connecting marketing activity to CRM pipeline and revenue; HubSpot experience is strongly preferred.

Responsabilidades

• Own day‑to‑day strategy, execution, optimization, and performance of Laguna Tools’ paid digital media programs.
• Personally manage Google Ads, Google Shopping, Performance Max, Microsoft Advertising, Meta, YouTube, display, and retargeting campaigns.
• Manage campaign structure, keywords, bidding, budgets, audiences, geographic targeting, and creative testing.
• Develop acquisition strategies tailored to different products, customer segments, and buying journeys.
• Shift spending toward the strongest opportunities and pause or restructure underperforming campaigns within approved budgets.
• Generate qualified leads for CNC routers, fiber lasers, plasma systems, and other equipment.
• Partner with Sales to understand lead quality, quote activity, sales conversion, and customer demand.
• Optimize campaigns for customers who purchase equipment, with performance measured beyond form submissions.
• Grow profitable online sales across machinery, parts, accessories, blades, and consumables.
• Support promotions, product launches, dealer initiatives, and marketplace growth.
• Align advertising investment with inventory availability, pricing, margins, and product priorities.
• Track advertising spend, qualified pipeline, bookings, revenue, CAC, ROAS, and gross profit contribution.
• Provide clear reporting and actionable recommendations to Marketing, Sales, Finance, and Executive Leadership.
• Identify wasted spending, low‑quality traffic, ineffective targeting, and opportunities to improve returns.
• Ensure accurate tracking and attribution across GA4, GTM, HubSpot, NetSuite, advertising platforms, call tracking, and e‑commerce systems.
• Maintain consistent campaign naming, tagging, conversion definitions, and reporting standards.
• Partner with Marketing, E‑Commerce, Product Management, and web resources to improve landing pages, product pages, lead forms, and quote‑request experiences.
• Develop A/B testing programs to improve conversion rates throughout the acquisition funnel.
• Use campaign performance and customer behavior to recommend website and messaging improvements.
• Monitor competitor advertising and market demand to inform campaign and commercial decisions.
• Lead the transition from agency‑managed paid media to internal ownership.
• Ensure Laguna retains full ownership and administrative access to advertising accounts, audiences, data, tracking, campaign history, and creative assets.
• Document campaign structures, historical performance, and processes.
• Manage specialized outside resources as needed while retaining ownership of strategy and results.

Conhecimentos

Performance marketing

Google Ads

GA4 & GTM

Analytics

HubSpot

Lead generation

Conversion optimization

Excel

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Google Tag Manager

GA4

Microsoft Advertising

Meta Ads

Descrição da oferta de emprego

Laguna Tools is seeking an experienced, hands‑on Performance Marketing & Paid Media Specialist to lead our paid digital advertising programs. This role will drive qualified sales leads, profitable e‑commerce growth, and measurable returns across our CNC equipment, Classic Machinery, parts, accessories, and aftermarket businesses.

The ideal candidate combines strong technical expertise with commercial judgment and understands how to connect advertising spend to sales opportunities, revenue, and profitability. You should be comfortable personally managing campaigns, analyzing results, and making decisions that improve performance.

Responsibilities

Lead Paid Media Strategy and Execution

• Own the day‑to‑day strategy, execution, optimization, and performance of Laguna’s paid digital media programs.
• Personally manage Google Ads, Google Shopping, Performance Max, Microsoft Advertising, Meta, YouTube, display, and retargeting campaigns.
• Manage campaign structure, keywords, bidding, budgets, audiences, geographic targeting, and creative testing.
• Develop acquisition strategies tailored to different products, customer segments, and buying journeys.
• Shift spending toward the strongest opportunities and pause or restructure underperforming campaigns within approved budgets.

Drive Qualified Leads and E‑Commerce Growth

• Generate qualified leads for CNC routers, fiber lasers, plasma systems, and other equipment.
• Partner with Sales to understand lead quality, quote activity, sales conversion, and customer demand.
• Optimize campaigns for customers who purchase equipment, with performance measured beyond form submissions.
• Grow profitable online sales across machinery, parts, accessories, blades, and consumables.
• Support promotions, product launches, dealer initiatives, and marketplace growth.
• Align advertising investment with inventory availability, pricing, margins, and product priorities.

Measure Results and Improve Performance

• Track advertising spend, qualified pipeline, bookings, revenue, customer acquisition cost, return on ad spend, and gross profit contribution.
• Provide clear reporting and actionable recommendations to Marketing, Sales, Finance, and Executive Leadership.
• Identify wasted spending, low‑quality traffic, ineffective targeting, and opportunities to improve returns.
• Ensure accurate tracking and attribution across GA4, Google Tag Manager, HubSpot, NetSuite, advertising platforms, call tracking, and e‑commerce systems.
• Maintain consistent campaign naming, tagging, conversion definitions, and reporting standards.

Improve the Customer Journey

• Partner with Marketing, E‑Commerce, Product Management, and web resources to improve landing pages, product pages, lead forms, and quote‑request experiences.
• Develop A/B testing programs to improve conversion rates throughout the acquisition funnel.
• Use campaign performance and customer behavior to recommend website and messaging improvements.
• Monitor competitor advertising and market demand to inform campaign and commercial decisions.

Build Internal Paid Media Ownership

• Lead the transition from agency‑managed paid media to internal ownership.
• Ensure Laguna retains full ownership and administrative access to advertising accounts, audiences, data, tracking, campaign history, and creative assets.
• Document campaign structures, historical performance, and processes.
• Manage specialized outside resources as needed while retaining ownership of strategy and results.

What You Bring

• 5–8+ years of progressive experience in performance marketing, paid media, or digital acquisition.
• Demonstrated experience personally managing significant Google Ads budgets.
• Advanced knowledge of Google Ads, Google Shopping, Performance Max, Microsoft Advertising, Meta, retargeting, and conversion optimization.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, attribution, and digital analytics.
• Experience connecting marketing activity to CRM pipeline and revenue; HubSpot experience is strongly preferred.
• Experience managing both lead‑generation and e‑commerce campaigns is strongly preferred.
• A strong understanding of customer acquisition cost, return on ad spend, conversion rates, and marketing economics.
• Strong Excel and analytical skills, with the ability to turn complex data into clear recommendations.
• Strong commercial judgment, accountability, and a willingness to challenge spending decisions and existing assumptions.
• Experience in machinery, manufacturing, industrial equipment, tools, durable goods, automotive, or home improvement is preferred.

Education

A bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred. Equivalent relevant performance marketing and commercial experience will be considered.